We are going to pay for the campaign (Co. abc).
they want to develop adwords that say come to ABC's website.
on the index page i will have a meta refresh and direct them to our business partners microsite...
if im correct, that is a big NO NO for adwords, and i wouldnt even get past the ad approval right?
Sample Ad:
(title) Come to our sweet site
(copy) we have the most aweseome tools, come see today!
(URL) www.companyABC.com
(destination URL) www.companyABC.com/landingpage.asp
and landingpage.asp will be a re-direct...
should i just send them straight to the microsite...?
i dont want to get banned.
re-direct
What's re-direct for you? To an internal page or another site?
You said "microsite"... For me that means another site.
So, if you're having an ad with display URL 12345.com - then your landing page better be 12345.com - anything else is invalid display URL.
but, 12345.com will re-direct to another site www.2468.com
with a meta refresh tag.
is that within adwords guidelines?
The landing page has to be what the display URL says.
No it doesn't.
You can create a displayed URL that says "www.Example.com/Widget" and when you click the ad it takes you to "www.example.com/index.ph?id=123"
@tonynoriega
Check your server logs. Google will verify all URLs used in adwords by accessing the page with the GoogleBot.
Also, read the guidelines.
[adwords.google.com...]
"Bridge pages: Pages that act as an intermediary, whose sole purpose is to link or redirect traffic to the parent company "
That's what your doing and it says you shouldn't do that.
ie; abcmotors.ca as the hub. abc-motors.ca for New Models, abc-motors.com for used. and new and used sites are integrated together.
I'd like to show abcmotors.ca in my ads, but send potential used customers to used and new customers to new, but System has disapproved all my ads.
What is the procedure here? I can't seem to be able to get hold of anyone from google and help pages are useless.
You can create a displayed URL that says "www.Example.com/Widget" and when you click the ad it takes you to "www.example.com/index.ph?id=123"
That's same root. We talked about different domains.
"Bridge pages: Pages that act as an intermediary, whose sole purpose is ]to link or redirect traffic to the parent company "
He talked about automated redirect with meta refresh. A bridge page refers to a static page with a sole purpose of taking people to another site where the transaction occurs.
What is the procedure here? I can't seem to be able to get hold of anyone from google and help pages are useless.
In this case they are:
[adwords.google.com...]
abcmotors.ca/new
used.abcmotors.ca
would both be OK as landing pages but as soom as you went newabcmotors.ca or abcmotors.com you would be breaking the rules.
By default Google assumes that a subdomain isn't part of the parent domain. Even if the IP address of the two addresses is the same.
for example
www.example.com -> 192.168.1.1
used.example.com -> 192.168.1.1
Google has an option in Webmaster Tools to tell Google that subdomains are part of the parent domain. It's under the "settings" section, and will tell Google which URL to display in search results. If you change it to display the main domain "example.com" and not "www.example.com" then Google associates all subdomains as part of the same domain.
This means that when Google ranks back links to www.example.com and used.example.com it applies that rating to "example.com" and not two different websites.
Now I haven't tested if this has a direct impact on how adwords approves ads, but I would give it a try and see if it will allow the subdomains in your campaign if you enable that in the webmaster tools.
If it does help. Please let me know :)
He talked about automated redirect with meta refresh. A bridge page refers to a static page with a sole purpose of taking people to another site where the transaction occurs.
I am not sure there is a difference between the two examples. The sole purpose of the redirect is to send visitors to another site. A static page with links to another website results in the visitors clicking action taking them out of the domain. When you perform a redirect using the refresh meta you are forcing the visitor to another domain without their permission, but it stills a bridge page it's just an automated bridge page.
From the guidelines:
"Avoid altering users' browser behavior or settings (such as back button functionality or browser window size) without first getting their permission."
I would argue that using refresh redirect is an attempt to alter the browser's behavior without the visitors permission.
I am not sure there is a difference between the two examples. The sole purpose of the redirect is to send visitors to another site. A static page with links to another website results in the visitors clicking action taking them out of the domain. When you perform a redirect using the refresh meta you are forcing the visitor to another domain without their permission, but it stills a bridge page it's just an automated bridge page.
1. I have a site, and I have affiliate links on all pages, and there is some content. It's only Google's employee discretion if a particular landing page would be characterized as a bridge page.
But, the correlation between an ad and the landing page is just fine from display URL perspective - nothing to talk about.
2. Meta refresh sending people to totally different domain is not OK because it's making display URL invalid.
I can use meta refresh for tracking purpose and guess what? Nothing. Good to go. It's happening all the time.
subdomain/domain
Please do not confuse people with such theories. Anything before root domain, or after slash, does not affect the display URL policy which is what's being talked here about. Plus, both prefix and suffix are actively being used as additional ad text space by many advertisers.
Furthermore, I'm not sure how subdomain ownership can be questioned. That in WMT is about picking how you want your results to be shown. In addition, there is whole science about duplicated content issue, redirects to with or without "www", ans so on, but totally irrelevant to building ads at Google AdWords.
