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Types of Sites That Get Low LPQS

(Landing Page Quality Score)

1:28 am on Nov 18, 2009 (gmt 0)

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10+ Year Member

joined:Dec 5, 2007
posts: 100
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We have this list from Google:

Data collection sites that offer free items, etc., in order to collect private information

Arbitrage sites that are designed for the purpose of showing ads

Affiliate sites that the primary purpose of which is to drive traffic to another site with a different domain

"Get-rich quick" sites

Malware sites that knowingly or unknowingly install software on a visitor's computer

Poor comparison shopping or travel sites whose primary purpose is to send users to other shopping/travel comparison sites, rather than to provide useful content or additional search functionality

I'd like to add some that I have come across. Perhaps if others can verify mine, or add their own, we can get a list going that will save Adwords customers from being banned...

Super Long Marketing Pages

You've probably come across these many times before. They're about 20 screens long, and the purchase button is right at the bottom. The page is full of bullet points, testimonials, what the product will achieve for you, bonuses upon bonuses, and large colorful text. What it lacks is specifics about the product, or any other pages. It's a one page site with one goal.

In my experience, regardless of the quality of the product, the product type, or the information on the page, the Adwords LPQS-bot typically will give the site a low score.

Anything Financial

I haven't promoted enough of these to know which Google does like, but it seems all of the following are risky, if your site is in the same general category:

- debt solutions
- mortgage solutions
- loan solutions
- credit solutions

2:40 am on Nov 18, 2009 (gmt 0)

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Affiliate sites that the primary purpose of which is to drive traffic to another site with a different domain

I still don't get what is inherently wrong with a site that offers the 'W2A-372 Widget' prominently on the landing page.

Assuming, of course, that there is also some value-added content to mollify Adwords guidelines (even if most folks don't read the history of the W2A-372 and related information).

It also makes perfect business sense to include some similar offers and accessories on that "Affiliate Site".

All things said and done, the searcher who wants the W2A-372, can quickly buy one.


Too many of the now dominant, non-affiliate merchants on more generic sites seem to thrive on Adwords unmolested.

They bid on "widget", don't refine their Adgroup with -negative keywords and offer music from The Wacky Widgets rock band to hotels to stay at when in Widget, Mexico mixed in with every other model of widget. You want the "W2A-372"? Well, keep scouring the site, search within the site, drill down and you may find it.

Customers don't care to perform a secondary search once on the landing page in order to find their W2A-372 -- they already searched for the item on Google.


To best pass the current Adwords guidelines, it's been wisely suggested that the site should be able to survive on its own without the affiliate offer. That may now be true in today's Adwords, but however that's what the SERPs are for - for people who want to read more than buy.

Advertisers on Adwords don't want to pay for clicks just to have their content displayed with solely a subtle offering buried somewhere on the landing page offering the 'W2A-372 Widget'. They'd be foolhardy to use up their spend that way.

The searcher wants a W2A-372 already and they found it!


I have (now had) the same well-written, tried and true layout running for a number of widgets (not dynamically either) and for reasons I cannot discern, some have a high QS and other are forever doomed. Even though only the "widget" and the nature of the related content differs.

Perhaps because an automated 'bot cannot tell the difference or see the similarities in quality despite whether it's a W2A-372 Widget or a A27-925 Widget that the searcher's keyword directed them to.


Sorry if this doesn't contribute to the immediate question posed by the OP. Perhaps my rant should have been its own topic. Still, I feel it needs to be said.


4:08 am on Nov 18, 2009 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 2, 2006
votes: 8

To add to OP's types of sites:

Any site that does arbitrage or data collection like those about colleges and distant universities, which would actually go inline with financial aggregators.
Oooppsss - Google has started arbitrating with loans. Ha! Hi, hi hi!
Point, point, point, he, he, he, he, heeee heee!

To best pass the current Adwords guidelines, it's been wisely suggested that the site should be able to survive on its own without the affiliate offer.

Why would anyone spend money if there is nothing to "sell" - directly or through affiliate links?

What's the real difference between "Buy now" that ads to cart and affiliate link that goes to the site with that cart link?
If a prospect is curious about stuff he/she will click onto damned link and eventually buy that thing.
Or not... which means they would not buy it on that site anyway.

Yeah - "survive" means if any value could be found in that site after extracting affiliate links.
OK pals, take out buy links from Wal-Mart's site and you'll have to go to the store.
Heck, a prospect is not looking for a value - he/she is looking for shoes buddy, just shoes, yeees! They even know the brand, the size, everything. They also know they're cheaper online than in a local store, so they came across my affiliate site and figured the price was good. Yeees! They were thankful for coming across my thin site.


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