Adwords "Not Set" Data Rising

Especially in light of ecommerce revenue

[chewy]

Funny over the past 6 months how "not set" data has risen from accounting for less than 10% of revenue to very close to 50% of revenue.

Fortunately, the integration of Analytics with the improved ShopSite shopping cart has allowed this nice level of detail showing that apparently Google Adwords (when measured via analytics) is becoming increasingly obscure.

Unfortunately, this looks again like Google is moving the cheese.

I use these products because they increase sales and give me useful statistics, and now, the utility of these statistics are being degraded.

I suppose I write to vent, to get a suggestion of what to do, but I also write to call attention to what I and apparently others think is an increasing tendency, with hopes that someone at the big G is actually listening.

I suspect, all to easily, that if I "dug in here" to find an answer with Google and ShopSite, all I would get is finger-pointing.

Read, reply or reject.

-C

PS: not sure this should be in ecommerce, analytics or adwords, (or FOO in one of a series of "This Frosts My Goat"!) but I posted here as there is more activity...

[netmeg]

I am not seeing that across any of 30+ accounts. So I'm wondering if it's a configuration issue.

[chewy]

that would be my very next question.

but the "configuration" wouldn't change over time. a change there would be marked sharply in time.

to me, the thing is either set up correctly, or not set up. so the data is either there or not.

still, suggestions are helpful.

where would you look first? Keep in mind, analytics is getting data from 2 places - adwords and the shopping cart.

and, very clearly, after double checking this again, the data is dropping off, week, by week.

[netmeg]

Are you seeing it across all profiles? Do you use filters? Do you have at least one "raw" profile with no filters (so as to preserve data integrity in case of configuration error)

[chewy]

in this specific case, we use no filters.

oddly enough, the profiles with filters also appear to be suffering from lessening data but that is another tangent which I do not wish to go down.

I'm guessing it is attributable to the moving target of the software evolving.

Hopefully someone inside of ShopSite is seeing this as well and has the phone number of someone who can do something about it.

With SAS (Software as a service) and where you have 2 or more systems integrating data, there are so many moving pieces, I am amazed that any of it actually works.

[netmeg]

Do any of your landing pages have any tracking or session IDs appended that might be confusing GA?

I guess the next thing I'd look for is other users of this shopping cart, to see if they are experiencing the same thing.

[chewy]

I hope to find a useful forum on shopsite, but nothing EVER seems to compare with the good vibes I get from WebmasterWorld people.

Thanks Meg