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Goal Set in Analytics : “/checkout/onepage/success”(Head Match):- I had checked with the client and he had confirmed 'http://www.#*$!#*$!x.com/index.php/checkout/onepage/success/ ' Or 'http://www.#*$!#*$!xx.com/checkout/onepage/success/' as his final thankyou pages.
Specifically, for one day, Adwords tracked one conversion while 4 goals were tracked in Analytics. I found the exact names of the 4 products from the ‘Reverse Goal Path’ option and the client verified that he had indeed sold those products on that day. The ‘Total Conv Value’ parameter also has tracked the value of only the single product in Adwords. When we had sent the Adwords conversion code to the client initially, he had made some modifications to capture the ‘Total Conv Value’ parameter and this code has been pasted on the site.
It would be great if any of you could look into this and let me know what might be the issue in this case
So, if I clicked on your adwords ad yesterday, then came back and converted today analytics would register the goal on today's date and adwords would measure the conversion on yesterdays date.
They also have different tracking periods - Analytics is 6 months by default, Adwords is one month. So, if I use Adwords 5 months ago to find your site, don't visit again for 5 months, but then on the fifth month come back and convert:
Adwords wouldn't track the conversion as originating form Adwords
Analytics would mark a goal conversion today for Adwords
couldn't agree more - there are ways to configure analytics so that the 6 month period is different and so that it tracks users to the first click rather than the last - but adwords is totally set in stone
The problem with Google Analytics is that it tracks page performances rather then visitor performance. So it's not possible to trace the click path of a single visitor.
[edited by: encyclo at 4:08 pm (utc) on Nov. 12, 2009]
[edit reason] combined duplicate threads [/edit]
The key question is: how big is the difference?
I use a rule of thumb, that if it is over 10%, then maybe I should look further.