Just logged into my account today and found out that most of my top performing keywords have are not trigerring ads... Insted i get this message from google when i check to see the status of my keywords :
Only one ad per landing page may be shown for a single search query. If two or more ads leading to a similar or identical landing page are eligible to show, we'll display the ad with the higher ad rank. Ad rank is determined by a combination of your bid (price) and Quality Score (performance). The higher your ad's rank is, the more relevant your ad is likely to be to users.
Now i do understand this a little bit , but have the following queries
1: So if this is the case then logically Google should pick my keyword that over last year has generated 1000 orders with a quality score of 10... Instead this keyword is not showing up for ads, but an obsure keyword that has only yeilded 70 sales is throwing up the ad
2: All of my keywords have become inactive leaving only a couple. This was not the case as of yesterday
Is anyone facing the same issue as i am
Please do advise
further refine your relevancy and targeting to raise QS - if that doesn't do it, it's a bidding war.
good luck!
