Welcome to WebmasterWorld Guest from 107.22.30.57

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Adwords supplemented with site links?

Adword #1 has 3 additional links, what is this?

     
10:25 am on Nov 3, 2009 (gmt 0)

Full Member

10+ Year Member

joined:Dec 9, 2002
posts: 234
votes: 0


I was just checking my competition and I was dismayed to see that the biggest player in my industry got their adwords top spot augmented by three links which look like sitelinks. It now takes about twice as much screen estate too.

What is this? Is this new?

3:46 pm on Nov 3, 2009 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 19, 2006
posts:524
votes: 0


It's something they've been testing for at least a few months.

Rustybrick (Barry) blogged about it back in August and included an official statement from Google that ended with: "This feature is currently in a limited beta with a small number of advertisers."

7:04 pm on Nov 3, 2009 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 14, 2006
posts:76
votes: 0


looks like it has officially launched:

[adwords.blogspot.com...]

7:40 pm on Nov 3, 2009 (gmt 0)

Junior Member

5+ Year Member

joined:Feb 26, 2009
posts:88
votes: 0


From what I can see right now I think it's only available to big spenders. It is set at the campaign level though, which makes it difficult if you track conversions at the keyword or ad group level using an analytics suite (Google Analytics probably has a work-around).
9:02 pm on Nov 3, 2009 (gmt 0)

Full Member

10+ Year Member

joined:Aug 29, 2006
posts: 205
votes: 0


If your account qualifies to run this feature, you'll find the option to set up Ad Sitelinks in your Campaign Settings tab -- it will appear as "Show additional links to my site" under the "Ad extensions" section.

I see the "Ad Sitelinks" option they mention in my account. However, you can only set it at the campaign level.

I have some campaigns containing adgroups with different display (and landing) URLs. Example: widgetA.ext widgetB.ext. So although the option is visible, I can not use it.

I would like to reorganize my campaigns by moving some adgroups. But I don't want to loose my historical data like conversions, CTR, views, clicks, quality score etc. etc. Unfortunately this is (still) not possible in Adwords.

11:16 pm on Nov 3, 2009 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 15, 2005
posts:152
votes: 0


Historical data is never "gone" - it is always available through the Reports tab.

If you rely on seeing this within the interface, it can be a problem when making decisions on bids/CTR/etc.

If you move a keyword around, it still has historical QS, and QS image value will quickly re-appear since Google knows how the keyword performed in the past for your account.

If that is the only reason you aren't re-organizing your account for better performance, relevancy, efficieny... you are probably missing out on more than the annoyance of not "seeing" all your historical data in the interface is worth.

11:56 pm on Nov 3, 2009 (gmt 0)

Full Member

10+ Year Member

joined:Aug 29, 2006
posts: 205
votes: 0


Historical data is never "gone" - it is always available through the Reports tab.
True, I know it's not gone for the old adgroup.

If you rely on seeing this within the interface, it can be a problem when making decisions on bids/CTR/etc.
Yes, for me that is a problem.

If you move a keyword around, it still has historical QS, and QS image value will quickly re-appear since Google knows how the keyword performed in the past for your account.
Are you sure about that? Do you perhaps have a source of this?

When you make a duplicate of an ad in an adgroup Adwords will see and handle it as a complete new ad. I always thought the same thing happens with keywords when you move them? But even when this does not happen with keywords then you still have the problem with 'new' ads. You will loose at least one part of historical data for the QS when you make a 'new' ad (or when you copy an ad to a new campaign/adgroup).

10:04 am on Nov 4, 2009 (gmt 0)

Junior Member

5+ Year Member

joined:Nov 17, 2008
posts:191
votes: 0


>>If you move a keyword around, it still has historical QS, and QS image value will quickly re-appear since Google knows how the keyword performed in the past for your account.

This is incorrect. Setting up a keyword in a new campaign or ad group is essentially setting up a whole new ad, so the QS history is wiped.

However, if you have good QS in your account as a whole it'll come back quite quick - it all depends what you do with it - if you set it up in a whole new campaign then it takes a bit longer than if you put it into a campaign with existing QS.

On topic though - just noticed the Adlinks feature in my account too - looking forward to having a play with it today...

2:31 pm on Nov 4, 2009 (gmt 0)

New User

10+ Year Member

joined:July 21, 2005
posts: 13
votes: 0


Does anyone know if this is a US adwords implementation only? I've been looking around on my account and sample UK ads and none have sitelinks.
2:39 pm on Nov 4, 2009 (gmt 0)

Full Member

10+ Year Member

joined:Aug 29, 2006
posts: 205
votes: 0


@elchenuk: It is not a US only option (I have a Dutch account).
If your account qualifies to run this feature, you'll find the option to set up Ad Sitelinks in your Campaign Settings tab -- it will appear as "Show additional links to my site" under the "Ad extensions" section
3:48 pm on Nov 4, 2009 (gmt 0)

Junior Member

5+ Year Member

joined:Nov 17, 2008
posts:191
votes: 0


I'm in the UK and we have it on our primary account, but not our secondary account
12:59 pm on Nov 6, 2009 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 19, 2006
posts:524
votes: 0


Has anyone set up sitelinks since Tuesday and had them start appearing on the search pages? I'm just wondering how long the review process takes and how quickly changes would be reflected on Google if I updated the link details.
1:45 pm on Nov 6, 2009 (gmt 0)

Junior Member

5+ Year Member

joined:Nov 17, 2008
posts:191
votes: 0


I've set them up and they didn't appear. We contacted our rep, their reply was:

"The sitelinks will only appear on extremely high quality ads, where you are basically position 1 all the time. More than likely this will only be on branded terms"

That's fine, but we've already got every position on the first page for our brand name, and site links, and no one else advertises on our brand name either - I can't see it giving us any benefit - in fact I think it may just cannibalise our organic traffic as adwords CTR increases and end up costing us more for the same amount of traffic