A.s.k.com advertising on our company name

[pavlovapete]

Hi,
(sorry mods if I have given too much info - pls change as required)

This morning I find a huge search partner is using our company name as a keyword.

Is this legal?

I did the search on the google.com.au domain - the landing URL is the au subdomain of the site referred to in the subject of this post.

The latest policy from Google appears to be [adwords.blogspot.com...] which apparently(?) refers to the US only.

Any ideas?

thanks

[Dlocks]

This morning I find a huge search partner is using our company name as a keyword.

Is this legal?

Do they use your company name also in the ad or are they only bidding on your company name as an keyword?

[pavlovapete]

3 times!

Imagine our company name is Widget Lovers United States of America.

The link is an exact match for our company name in quotes - "Widget Lovers United States of America".

The headline and 2 descriptions are Widget Lovers USA.

On reflection I could see how they could argue that they are generically advertising for Widget Lovers in any country.

We are all over their results page though.

Confused.

[smallcompany]

I don't get any hits by ASK in "waters" where I play this PPC game.

But, in general, enough is enough.

What the heck is the purpose of having another search engine bidding at Google so the "click" gets the user on "just" another page of (some other) search results? Really?
Are we missing something here (for years)?

I guess it's needed that brands like Coca-Cola, Levis, Ford, Honda, or any other get hit and pissed off by this, so they close it - finally and once forever (via court).

Come on Google... We know that our ads show at position #1 at ASK (if we earn it by bidding high enough), and that's kind of OK (Search partners - if the conversion justifies it). But, that ASK bids "low" and gets QS 10/10 all the time - that's not OK!

This is like "no gas, no car is running" - "capito" (big head), I mean "capish" (understand)?
ASK and similar have no gas - like Google's users will find something useful by clicking on ASK's ad versus paid and organic results in Google (already there after first search)?

This is like you're (Google is) saying: "Our results are not good enough, so we're supplementing them by ads from ASK." Hey?! Double espresso? I pay?!

P.S.
Almost forgot - I'm about to reply to my previous post about search partners (including "Joe Blow" sites) - conversion sucks. I have selected Google only since I run the test and saw the results.
Yeah, give them a hair cut (your all search partners except AOL).