False Triggering ads

Getting the right ad to display

[Covne1]

Hi
Any advice would be appreciated.

I sell a certain brand of widget etc.. I have a general adword ad for that brand of widget. In this case I will use the name Smith as the brand name

So searching for smiths widgets (broad match) brings up a general ad advertising smiths widgets..

I also run further ads advertising certain models of those widgets. For example there could be a style of widget called Vienna. So a search for smiths vienna brings up an ad tailored for that kind of widget..

If you then search for ,smiths vienna widget, Google picks up on the smiths and widget words in the query and displays the original general ad which wont be as effective as the tailored ad for the Vienna style.

Quite new to all of this. How can I stop Google displaying the general ad and show the more specific ad

Any advice.. Cheers

[Dlocks]

I think I had the same problem a couple of weeks ago.

Example: two adgroups.
- First adgroup containing only "widgetAAA ..." keywords and ad text contains "widgetAAA"
- Second adgroup containing only "widgetBBB..." keywords and ad text contains "widgetBBB".

When I searched for "widgetAAA ..." then Google raised the ad from the second adgroup with "widgetBBB" in the ad text. Although the keyword "widgetAAA" does not exist in the second adgroup and also does not exist in the ad text Google thought the ad from the second adgroup was more relevant. Makes you think if the algorithm is working like it should be working...

I solved it by adding "widgetAAA" as a negative keyword in the second adgroup and "widgetBBB" as a negative keyword in the first adgroup. Now Google shows the correct (and more relevant) ad.

So in your case you could add "vienna" as a negative keyword in your general adgroup.

[Covne1]

Thought this may be the case.

Cheers for the advice..

[numbersguy]

My question is along these lines... maybe you guys coul help. exception is that my ads aren't being shown.

"widget tossing" is my keyword phrase matched
when I type in "widget tossing" my ad does not display
when I type in "widget tossing for fun" it does not display either.

In the same adgroup I have "widget tossing festivals" that displays

in my understanding, if you phrase match for "widget tossing" you will display for any search that has widget tossing in the query: widget tossing in Denver, widget tossing for fun, professional widget tossing association etc, etc. right?

Question: should I bid on the root "widget tossing" without the other "widget tossing #*$!x" keywords? Or should I leave "widget tossing" alone and bid only on the longer more specific widget tossing keywords?

It seems from the experience that this display is an either or deal and won't display both the root phrase and the more specific phrase if you have them both in an ad group. Is this correct? Can someone verify this?