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i.e. the Title matched the major key phrase.
"Brown Dingly Widgets"
Title of Ad: Brown Dingly Widgets
Copy: we have the best brown dingly
widgets in town. check us out.
no where in the title of copy do i mention the company name.
and the URI has only a shortened version...
do you ALWAYS put your company name in your Ads?
In my own AdWords campaigns which promote affiliate products, I rarely mention the company anywhere but in the URL.