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AdWords "Low share of voice"

     
12:25 am on Sep 23, 2009 (gmt 0)

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I'm assuming we've all seen the new "Low share of voice" message by now. Does this worry anyone? Thoughts?
2:46 am on Sep 23, 2009 (gmt 0)

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I believe this is a new name for "impression share". Good to see it right in your account instead of having to run the report for it. But I don't think it's working right just yet. I expect a few emails and calls from clients on this issue in the next few days.
10:20 am on Sep 23, 2009 (gmt 0)

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I think it is both a useful thing to see 'at a glance' although it might not work so well given that everyone's daily budgets are not unlimited. If you have say $100 daily budget and theres enough market to spend 10 times that, you might not be able to get rid of that message....
4:04 pm on Sep 23, 2009 (gmt 0)

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I have noticed this as well. I noticed one of my main keywords has a first page minimum that keeps raising for no apparent reason. QS is the same and the keyword is performing the same. Guess I will just keep an eye on it.
6:04 pm on Sep 23, 2009 (gmt 0)

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Getting this every time I seem to modify certain keywords, among different accounts. I have a feeling it's a bug.
8:14 pm on Sep 23, 2009 (gmt 0)

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My campaigns have halted around 11am est today. Low share of Voice, Keyword quality mostly 6 or 7. Hope it is a bug.
Typical spend arounf $3800 a day. stopped at $500 today.
12:21 am on Sep 24, 2009 (gmt 0)

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The "Low share of voice" message has suddenly gone. It was a pain. Probably loved only by the Google techies. The guys who pay the bills (i.e. us advertisers) should be treated with a bit more respect.

"Low share of voice". Great idea Google. OK, I'll take some of my "Voice" over to Bing. Gimme a break. Google should consider the folks who pay its bills.

3:27 am on Sep 24, 2009 (gmt 0)

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Oh, I thought perhaps this thread was about our "Low share of voice" as customers who keep getting squeezed more and more by Google and pushed towards a user interface we dislike. Wrong kind of voice, I guess. :-)
3:54 am on Sep 24, 2009 (gmt 0)

10+ Year Member



This new interface feature is discussed at length with a number of Google employees chiming in here:
[google.com...]

This particular quote from an advertiser caught my eye:

So, if you change to accelerated, from standard, it makes impact.
I am yet to confirm this for myself.

Abbottsys, their model is largely self-service. They have said they won't make announcements about changes previously. Big accounts probably get advance warning of changes. Big accounts probably account for 80% of their Adwords revenue. (No evidence just the Pareto (80/20) rule)

Unless you can organise the tens of thousands of small fry advertisers into a unified common voice these sort of emotive complaints are futile IMHO.

Having said that I do think you have raised a valid question however.

Cheers

12:47 pm on Sep 24, 2009 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I was unavoidably away from the office all day yesterday, and was unable to jump in here as a result.

I think the key message from the Google employees in the thread mentioned by pavlovapete is that this is probably an issue (as opposed to a 'feature') - and that it is being looked into.

I am not aware of the latest myself, having been away - but I will post again in this thread once I know more.

Sorry for the brief message - but I'm prepping for a meeting with folks in another time zone and gotta get to it. :)

AWA

 

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