I have a broad campaign and I'm getting lots of impression and a few clicks for most rows in the report.
Does this mean that there have been 30 people typing in the same exact 13 word query - 'how to get my favorite widget to wake up happy in the morning'? This seems improbable to me.
Any advice would be greatly appreciated.
I tried Help but it wasn't that helpful
[adwords.google.com...]
Maybe there is somewhere else on the Help site that describes what the columns mean?
Cheers
You mention "broad campaign". I'm not sure if you are talking about using broad matched keywords or if you mean something else. If you are using broad-matched keywords, even 13-word ones, you could get impressions for other types of queries. In the example you show for instance, Google probably ignores the words to, in and the and looks at the main words which would definitely be widget and maybe favorite, happy and morning. Your 13-word keyword is down to a 4 or 5-word keyword. If you use phrase or exact match, you would have accurate numbers on how many typed that exact phrase.
yep broad matched keywords is what I meant.
In the example you show for instance, Google probably ignores the words to, in and the and looks at the main words which would definitely be widget and maybe favorite, happy and morning.
Your comment is certainly plausible. And it would account for what I am seeing. However in the example below it is difficult for me to see how the main words differ so much that they would be broken out.
I guess what you are suggesting is that Google lumps a number of impressions together, gives them a label and adds a new line to the Search Query Performance report.
More detailed example:
holiday for widget Broad match 2 impressions
holiday nightlife widget Broad match 6 impressions
I appreciate your comment and I would like to see some 'offical' Google explanation.
OT: I'd love to see that raw impression report - would be a beautiful thing I'm sure.
You can see the queries that people used if they clicked your ads. It's called the Search Query Report.
If you are looking at the keyword expansion from within the ad group screen, it does lump them together and really only shows you what produced a click (for the most part)
In your example: "holiday for widget" and "holiday nightlife widget" were keywords that were searched for that were generated from a BROAD match keyword in that adgroup/campaign. It is the exact search someone used at the Search Engine. Impressions are the number of times that "holiday for widget" was searched for (and your ad was shown).
Also, I didn't think you could have terms with more than 10 keywords? Atleast in AdWords Editor they are rejected?
I still don't understand what the impression column means. From LucidSW's idea I can understand how Google might lump a whole lot of queries together and give them a generic name - also called the 'search query'.
Actual queries:
red widget, red widget washing, widget washing, widgets red,
red widgets washing in the wind
Search Query Performance report
Search query: red washing widget Impressions: 5
I still don't get how Google differentiates between very similar 'search queries' that have multiple impressions.
SanDiego Art - I have one search query that has 11 words. 13 was a mistake.
Cheers
