Content Network

[tonynoriega]

i know this is a repeated topic, but the Content Network...

i have a real pricise campaign starting...

only phrase match and exact match for my key phrases.

my state only.

im wondering if i shoudl even touch the content network.

i am really focused on getting a high ctr% and lead conversion.

i have not used the "managed placements" before, and it looks like alot of work...

anyone had success with this?

[LucidSW]

Managed placement is the way to go for the content network. Sure, it's a lot of work but nothing that's worth doing is easy.

[tonynoriega]

so if i choose to advertise in teh content network, and choose managed placments, does that mean i ONLY advertise on the sites i select?

so what is Automatic placement then?

[LucidSW]

That's right, YOU choose the sites. I call that site targeting because you target specific sites. You can target specific pages too.

Automatic placement, what I call keyword-targeted content placement, is what most advertisers do and let Google find the sites for you based on your keywords. Most advertisers I know run it as part of their search campaign, which is not recommended. You should separate the two. In fact, if I use automatic placement, I separate into three campaigns called Search, Content Site Targeted and Content Keyword Targeted. I rarely use the latter.

[tonynoriega]

Great much appreciated.