Long History - Then Edit URL

bad idea....

[chewy]

Ok, so Google deletes your ad and discontinue-ifies your data when you do something as simple as adjust a tracking parameter in your URL.

(surely there is a better word than discontinue-ify...)

I get that - I find it silly, but I get it.

So now our AdWords traffic has fallen off the cliff.

How long before it comes back?

Is there something I should do (like increase MAX bid) to try to get this account fired up again?

It is very unfortunate that Google seems to think a penalty is deserved for this kind of thing.

Sign me sad...

-C

[smallcompany]

If it's just a tracking parameter in URL, there should be no difference. I say "should no".

Is your QS the same?

If it recalculated you QS in a way it did not in the past...

[SanDiego Art]

This only happens when you change your URL of the ad. If you are using keyword-level URLs you are able to edit them without it being deleted and re-created.

I do agree somewhat that URL changes should completely kill the ad, but at the sametime what if 1 simple change to a URL paramater produces a completely different page (as is the case with almost every ecommerce/db-driven website)... Then Google really doesn't have a choice b/c the landing page content COULD be very different.

This is one of the reasons we use keyword-level URLs, so the ad lives on - even if we change where the keyword goes to.