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CPC increased 44% in last 30 days

Click fraud?

     
5:14 pm on Sep 14, 2009 (gmt 0)

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My average CPC has increased by 44% in the last 30 days. Is there a way to find out if my competitors have initiated some kind of a click fraud campaign against me?
7:49 pm on Sept 14, 2009 (gmt 0)

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Is there a way to find out if my competitors have initiated some kind of a click fraud campaign against me?

How would click fraud result in a CPC increase? If anything, an undetected increase in CTR (if competitors were fraudulently clicking your ads and bypassing Google's filters) would play a role in a higher Quality Score, and thus lower CPCs as a result...

Higher CPCs, to me, is more likely legitimately driven by higher bids, increased competition, or poorer Quality Score.

9:34 pm on Sept 14, 2009 (gmt 0)

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Yeah, I didn't think that through.
4:10 pm on Sept 23, 2009 (gmt 0)

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Any type of click fraud would probably focus on your most competitive keywords and could drive up CPC. I think in the long run it would really end up just helping your CTR, resulting in better QS and lower CPC.
4:52 pm on Sept 23, 2009 (gmt 0)

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If anything, an undetected increase in CTR (if competitors were fraudulently clicking your ads and bypassing Google's filters) would play a role in a higher Quality Score, and thus lower CPCs as a result...

Same funny argument... Then why didn't I start clicking my own ads to increase the Quality Score and... lower my CPCs?!
 

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