first time using adwords

[Jack000]

Hi everyone

I made another post, but I guess it had too much specific info about my site so it got deleted..

I just launched my website, and I was hoping to use adwords to get a kick start on orders.

I'm wondering what values, in general, I should be using for frequency capping. I'm also using $5/day budget with CPC bid limit of $0.30, does this sound right? (my product gets about $30 net income on average) I plan to spend about $200 in the first month or so, to see if adwords is effective in getting sales.

my site is flash based, which I imagine will cause problems. Due to the nature of the site, I cannot change it to use plain html. Should I build an html landing page specifically for adwords visitors? They will have to load up the flash to buy my products anyways..

hopefully this is alright with the mods [crosses fingers]

[LucidSW]

Sound right for what? If your keywords are searched on 10,000 times a day and you expect a 5% click rate at 50 cents a click, your budget should be $250 per day at least to maximize your clicks, assuming that's what you want to do.

Your numbers suggest you expect 16-17 clicks per day (assuming you'd pay your bid) or 500 per month. Assuming a typical 1% newbie click rate, there would have to be about 1700 searches on your keywords. Is there? Did you research that? What is your conversion rate, which is also important as it will dictate what your CPC and budget should be.

[buckworks]

Thanks for rewriting your post! :)

AdWords is a balancing act, especially at the beginning.

Much would depend on your conversion rate. If it were 1%, 30¢ clicks and $30 net profit per sale would break even.

If you could do better on one or more of those factors, then you'd start making money.

Once you find a balance point that is profitable, the only limitations on your AdWords campaign are how many people are actively interested in what you've got and how fast you can supply products.

Tweak and test to improve your conversion rate, reduce the cost of your clicks, increase your average sale amount, improve your margins, and so on. Develop followup systems so you can stay in touch with site visitors and make repeat sales later.

Sometimes the reason a competitor can afford to outbid you is that he/she has better followup systems for generating repeat business.

My experience with Flash landing pages for AdWords is limited so I can't say much about that aspect. The one thing I can say is that it was like pulling teeth to get wording changes in the Flash that I thought might help conversion. If you're doing your own Flash that might not be an issue.

[Jack000]

The keyword tool estimates that I will get 10~18 clicks a day, from about 20 keywords. The tool shows a little bar chart for traffic, but no absolute values on the number of searches. Is there another tool that I can use to determine total number searches? How accurate in general is google's traffic estimate?

The problem with my flash site is that it's quite big (2.3mb). I'm thinking I should make a separate html page to explain what the product is, with a link to the main site. Is this feasible?

[Acrill]

If your landing page does load slowly it can seriously affect the Quality Score of your campaigns, driving up costs and potentially making your ads unable to be shown.