time on website is 00:00:00 from adwords?

[unomateo]

I'm new to adwords advertsing. I set up a few ads according to Perry Marshalls book about google adwords. The ads are generating a few clicks, but I noticed that about 80% of them results in 0 time on site when I look at them with google analytics...

The page view is generated, the bounce rate is 100%, and time on site = 00:00:00

Can anyone give any insight on this? are they fraudulent clicks?

[Sujan]

No, these users just didn't click on any other link on your site. It's impossible for Analytics to know how long someone looks at your page after he opened it.

[unomateo]

HI,

Thanks for the reply. I did do some research on it and found time on site = pageview 1 - pageview x = time on site. Doesn't seem very accurate? Of course it all comes down to conversions so who cares about time on site

[arieng]

Sujan has probably hit the nail on the head. If you are using Google Analytics, it is tracking usage by triggering a javascript on each page load. GA determines time on site as the period between the first page load and the last page load. If a visitor leaves directly from the landing page, GA only has one datum to work with and consequently shows a time on site of zero.

Depending on the amount of traffic you're looking at, you may want to address whether the landing page has a clear and compelling call to action. For many sites GAW tends to have a higher bounce rate than other traffic sources, but 80% is pretty high.