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Are Sponsored links closer?

Links in search query

     
6:59 am on Aug 28, 2009 (gmt 0)

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I was just curious, but did google recently put the sponsored links closer to the organic results? It seems like the adwords are much further to the left...
1:06 pm on Aug 28, 2009 (gmt 0)

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yep, some experimenting going on, don't think it's been discussed here, but i saw the story here:

webpronews.com/topnews/2009/08/13/google-does-some-adwords-experimenting

7:42 pm on Aug 28, 2009 (gmt 0)

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I think it's a good idea by them. Personally I don't ever look at them because I'm in a niche where they're not allowed but usually I'm blind to them, but it definitely caught my eye a couple weeks ago.
3:16 am on Aug 29, 2009 (gmt 0)

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This is the first I hear of this. I thought the ads were closer to the organics recently but thought it was just my imagination or some change in my browser. I too think it's a good move as it might increase click rates.
12:12 am on Aug 30, 2009 (gmt 0)

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They started testing this August 5th on Firefox, but as of August 12th they rolled it out into production. Since then CTR is - as would be expected - up. Reprise Media puts the increase [searchviews.com] at 14.5% (meaning a CTR of 1% becomes 1.145%, for example).
7:34 am on Sept 10, 2009 (gmt 0)

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Been seeing this on firefox, makes sense.

On a 1920 X 1080 resolution, previously the adwords were as far away as possible on the right, and quite a distance away from where my mouse pointer would be.

Added: related thread [webmasterworld.com]