Comparing Adwords in UK with Germany, Italy, Spain and France

I need to estimate search traffic in other European markets. Help?!

[Sweeets]

Hi

I am building a business plan and I have predicted UK search traffic going off a keyword list. From this I have got an idea of costs and also traffic generated. I now want to look at the same thing in German, Italy, Spain and France - but frankly would rather not have to translate the lists and repeat what I did for UK figures.

Can anyone tell me roughly what difference there is between PPC market in these countries so I can apply these metrics and get an approx outline of what costs and traffic I can expect in these different countries?

Any help would be appreciated!

Rachel

[Acrill]

The chance that someone on this forum has used all of these markets recently and can give you a basis for comparison is probably slim.

I would search for internet usage statistics for the countries in question in order to compare them with the UK. Statistics on the popularity of Google as a search engine in these countries should also be available on the net.

[Sujan]

... I have predicted UK search traffic going off a keyword list.

Uhh, this sounds dirty. Sure you want to base a business on this data?

[Sweeets]

Yeah I know... always innaccurate but no other options... the searc traffic predicted in Google Adwords is better than others but still...

I translated the lists in the end... guess I will have to go off these.

Think teh key thing to rememeber is that is will be WAY approximate!

Thanks for input!

Rachel