Is the Adwords API an option for small advertisers?

[pavlovapete]

How big do you have to be before the Adwords API makes good business sense?

Is it a viable alternative to the Web UI and/ or the Adwords Editor for a very small advertiser?

Thanks for your advice.

Cheers

[Sujan]

Depends on what you are trying to do. If your main goal is automatation of -whatever-, the API may be the way to got. But if it's only about organizing and working some campaigns, the API doesn't really make sense.

- Jan

[pavlovapete]

Hi Jan,

automation and speed. Do you know if the API is faster than the web interface or the Adwords editor?

And if I could automate repetitive tasks that would be great also.

I think there is a charge to use the API as well.

[eWhisper]

The API is not a create once and forget solution. As Google launches new versions several times a year, and only supports the last few versions - you need to update the code on occasion.

Using the API is a create an support solution.

The API is a great way to automate many processes; or tie your internal data to your AdWords account; however, for a small spend - it might not be worth the overall cost of implementation and support.

The API does have some costs associated with it beyond what you would pay a developer: [code.google.com...] however, the trick with the costs is to write efficient code. There are many ways to accomplish the exact same operations with the API, and while one way could be expensive - another could be cheap - hence, it is worthwhile working with someone who is familiar with the API and your goals.

[pavlovapete]

OK thanks ewhisper

the trick with the costs is to write efficient code ... while one way could be expensive - another could be cheap

this is great advice.

Cheers