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The problem is every ad change "resets" QS. When I have to change the ads about once a month and I've found it takes about a week for an ad to regain history. I feel like this could be hurting us.
With the ad under performing 3/4ths of the time I'm wondering if sticking with this ad is a good idea.
I've tested several different ads in A/B style vs this current ad and haven't found one better yet. My current testing style I believe accounts for the QS impact of new ads.
The ad has to be updated about once every month.
Now for some solutions:
-Change to a lower performing ad that won't have to be updated.
-Stop updating the number on the site until there is a significant difference since it is mostly a vanity number good for ads anyway.
-Remove site reference to the numbers and change the ad less frequently.
-slowly roll out changes to the new add by having both ads running concurrently. (This would still be weird as we would have 2 ads with different numbers)
Any other ideas on how to mitigate the QS reset with ad changes?