How to differenciate clicks from PPC and organic search?

[hanan_cohen]

Hello,

I have setup a small AdWords campaign and now want to analyze my ROI.

I am looking at my server logs and want to find which clicks came from the organic search and which came from ads.

Is there a parameter that tells me the click came from an ad?

Thanks,

Hanan Cohen

[netmeg]

Do you have Analytics set up? You really should. Using AdWords without some kind of analytics is kinda like driving a car with one eye closed.

[hanan_cohen]

I have a problem with connecting analytics to this AdWords account.

Anyway, do you know the answer to my specific question?

[SanDiego Art]

Usually you'd ad querystring variables to your URLs so they are different in your logs. I'm not sure if you can tell without it.

Instead of www.domain.com, you'd need it to be www.domain.com/?source=PPC for example.

Google Analytics has the ability to auto-tag your Adwords if they are linked, which I know you say they aren't.

[ihavekeywords]

we keep track of many different things in the destination URL, but its fairly easy to set up tracking URLS

For example this is a possible destination URL for a google adwords ad.

http://www.example.com/?source=google_adwords&adgroup=Buy_Widgets&keyword={keyword}