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Adwords Bug - Adwords Disapprovals

     
8:07 am on Aug 12, 2009 (gmt 0)

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I'm regularly getting the email from adwords that starts:

"Hello,

Thank you for advertising with Google AdWords. After reviewing your account, we've found that one or more of your ads or keywords doesn't meet our guidelines...."

The problem is this is for DELETED campaigns. I mean campaigns that have been deleted for over a year.

I've talked to support who assure me it's nothing to worry about. But worried I am. This can't be good can it?

Anyone else have this problem?

Thanks

Tom

1:11 pm on Aug 12, 2009 (gmt 0)

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Well, if it's for a deleted campaign, don't worry about it. I would still double check my other campaigns just to make sure but it's strange you'd get such an email for a deleted campaign. Like you say in the title, it's a bug.
5:49 pm on Aug 12, 2009 (gmt 0)

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[...] I've talked to support who assure me it's nothing to worry about. But worried I am. This can't be good can it?

This is a new one on me - and I'll ask around a bit to see what I can learn.

Thanks for the heads-up Elric99. ;)

AWA

11:05 pm on Aug 12, 2009 (gmt 0)

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Thanks for mentioning this Elric99 and for looking into it AWA. I am very interested to hear what if anything you are able to find out.

I always assumed ads that were paused or deleted regardless of the status of the ad group or campaign should not trigger any kind of review but a couple times I got disapproval emails for ads that had been paused for many months.

That is different than an active ad in a paused or deleted ad group or campaign such as Elric99 described but it seems if any combination of the campaign, ad group, or ad is paused or deleted an ad should not be subject to review.

For example I have ads that I know lead to pages that are no longer in compliance with AdWords policies and thus have paused the ads while I bring the pages into compliance. It would not make sense to get a disapproval for any of them until they are active.

I mean I know they probably would not hold it against you and thus the support person telling you not to worry about it but the fact is that they do keep track of disapprovals and if you get too many for the same reason your account can be cancelled. Now if they differentiate in their records between disapprovals of ads that are paused/deleted or active ads in paused/deleted ad groups or campagins then fine but without knowing this for sure, this is concerning for those of us that have been around long enough to rack up our fair share of disapprovals.

5:49 pm on Aug 13, 2009 (gmt 0)

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[...] I've talked to support who assure me it's nothing to worry about. But worried I am. This can't be good can it?

This is a new one on me - and I'll ask around a bit to see what I can learn.

Thanks for mentioning this Elric99 and for looking into it AWA. I am very interested to hear what if anything you are able to find out.

Alrighty then.

Back again with a bit of information - enough to make me feel that I can very comfortably say there is no need to worry.

First off, to speak from my own experience, I have not personally heard of this occurring in my many years of being rather deeply involved with AdWords. At least insofar as I can rely upon my memory.

Then, checking with a senior (read: long-term) manager on the tech side of things, I find that he has heard of it once before - a couple of months back. So clearly this is a rare exception rather than the rule.

My guess: human error in the course of a manual review. Perhaps in the wake of one advertiser complaining about another advertiser.

Kobayashi, I can certainly understand your concerns. But everything I have learned in digging around a bit tells me that you may rest easy. I expect it will never be an issue. Feel free to bookmark this thread and quote me, though, if you ever run into a problem, heheh.

All that said, Elric99 I do see that you imply you have seen this happen more than once. Should that continue, feel free to document it and sticky me with sufficient info to allow the tech folks to look into it. I'll pass the info along.

AWA

8:41 am on Aug 14, 2009 (gmt 0)

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Hello AWA,

Just wanted to say thanks very much for looking into the issue for me. And also for offering to help if and when it pops up again.

I'll certainly take you up on the offer.

Thanks!

7:52 pm on Aug 14, 2009 (gmt 0)

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Thanks!

You bet! A pleasure.

AWA

5:58 pm on Aug 17, 2009 (gmt 0)

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FYI -

I had this happen a couple years ago when a keyword was shown in the UK (before the change in trademark rules) and was approved. The campaign was later deleted. Then, a company trademarked the word and submitted an exception request to Google which resulted in other advertisers no longer being able to use this word as a keyword.

I don't think the filtering system cared if the campaign was deleted or not and just sent out an email about the word no longer being usable due to trademark usage.

9:31 pm on Aug 17, 2009 (gmt 0)

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Hi

Just a quick update. Got another run of these today. I can confirm it's for deleted campaigns from last year, and the campaigns are affected by the trademark filter.

Thanks

12:43 am on Aug 29, 2009 (gmt 0)

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Today I also received an email containing a list of disaproved ads for campaigns I have deleted a while ago.
2:10 am on Aug 29, 2009 (gmt 0)

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These reports may be more helpful if the status of the campaign, ad group and ad are all specified as this may only be occuring if there is a certain combination of statuses amoung these three areas. The reason for disapproval might also be helpful in case some ads are being re-reviewed regardless of status. Just trying to see if there are any patterns occuring.

One of the times it happened to me it was in a paused campaign, paused ad group and paused ad and it was for trademark in ad. Another time it was a Active campaign, active ad group and paused ad and it was for inaccurate display URL.

12:22 pm on Aug 29, 2009 (gmt 0)

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In my case the warning is about deleted campaigns in combination with a (new?) registered trademark.

I think Adwords also checks deleted campaigns because you can resume/restore a deleted campaign within a second. So it makes sense that Adwords also checks deleted campaigns.

8:41 am on Sept 7, 2009 (gmt 0)

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Hi all. Just a quick update on this. It still occurs when there's an old deleted adgroup that matches one of the new trademark rules. I got a disapproval email from a campaign hasn't been active since back in 2004.