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Time Sensitive Campaigns

Pay attention to dates!

2:33 pm on Jul 17, 2009 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
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As I type this, I'm looking at a boatload of July 4th-specific ads on some of my AdSense sites. It's currently July 17th by my watch. Since AdWords allows you to very easily set a stop date for campaigns, I don't really understand why I'm still seeing this, but once again I post this as a reminder to all. If you have time or date specific campaigns, pay attention and make sure they're either updated or stopped when the date has past. I sometimes see ads for things like wine tasting events from three months past. It's lose-lose; if people don't click, the publisher (or Google) loses out, and if people do click, the advertiser loses out.

I'm not immune; last year I found a bunch of ads buried deep in a campaign that mentioned the year 2006 (!)

6:51 pm on July 17, 2009 (gmt 0)

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Wise words, Netmeg! Promotional copy is another common one. If users click, they're likely to leave w/o purchasing... and feeling duped by clicking on your seemingly attempted bait n' switch.