Content network time to settle?

waiting for a new campaign results

[bcc1234]

How much time does it take for a new Adwords content campaign to settle?

I'm talking about keyword-based campaign, not placement.

Some impressions and clicks start to roll almost right away, but what's the appropriate amount of time to wait for the system to (completely) match the ad groups to publisher pages in their network?

I want to see what kind of results I'm getting for the given ads/kws/cpc before making adjustments.

[netmeg]

Depends on the niche and the amount of traffic/impressions you're getting. I myself don't like to work with less than a weeks worth of data, maybe two.