Keyword-Tool: Monthly much less then averages?!

[cangoou]

Hi. I was playing around with the keyword-tool, typing in the name of a company which sells products which are not seasonal. I found that the searchvolume in June was about 15 times less then the average searchvolume. I then tried to input some big players:

Google:
June: 24.900.000
Average: 338.000.000

Yahoo:
June: 11.100.000
Average: 414.000.000

General Motors (which should be in the news):
June: 74.000
Average: 1.000.000

Any idea why this is so different? Or are the numbers just useless?

[LucidSW]

Look closely. The June numbers are for local searches. That is, local to the region(s) you selected, USA for example. The average is a global monthly average. Given the keywords you used, I'm not surprised.