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Example (real life)
Bid term is: widget for typex
AdGroup 1: Broad
KW: widget for typex
-"widget for typex"
Adgroup 2: Exact
kw: [widget for typex]
Just going over analytics and received a conversion from the broad keyword term with the exact search query of widget for typex.
Why on earth? Let's check the bids
widget for typex QS7 bid .65 EFP .50
[widget for typex] QS7 bid .85 EFP .50
Both are new Ad Groups set-up at the same time so no Ad Rank history.
So I am at a loss as to why the broad matching term is showing for the exact term that I am trying to target with a separate Ad Group.
This type of inconsistency makes me question the extra effort of setting all these Ad Groups up (for high performing keywords) if it doesn't even work? Maybe I am missing something - do I need -[widget for typex] as well?
Ughh - any thoughts?
Is it even worth bothering with Adwords ?
I know the page I have linked-to below is probably too basic for folks who are members of this forum. So forgive me. :)
Still, when a 'core' question such as the above comes up, I think it is a good idea to take a fresh look at where one stands relative to basic principles of how to succeed with AdWords, before throwing in the towel.
All that said, here is one of my favorite pages in the AdWords Help Center:
Tips for success
The topics covered on that page - which are essential to using AdWords effectively, in my opinion at least:
1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.