Does just rising bid or daily budget increase clicks?

[silverbytes]

I'm targetting some 10 keyphrases in other countries, I don't have more keywords to test because all the rest are really not concerning my services. But even when I target 7 big countries in english I don't get less than 200 impressions daily. My ads shows from 1 to 6 position, so I wonder if rising bid will cause more impressions or just get me on top positions. Because I don't care being 1 or 6th, just want more impressions. CTR is ok but can't do much with so few impressions.

[silverbytes]

Was my question too dumb? Hahah.

[tonynoriega]

i would think that if its just more impressions you are looking for, if you arent already, opt into the google content network.

or expand your targeting, i dont think that by raising your bid you will see a significant increase considering your current positioning.

you may increase it a bit, but i dont see a huge gain in impressions.

[ogletree]

Run an Impression Share report and find out.

[silverbytes]

Thanks. Content network is horrible: did you get any conversion ever from it?

[edited by: eelixduppy at 9:50 pm (utc) on June 9, 2009]
[edit reason] removed duplicate [/edit]

[tonynoriega]

i remember excluding a bunch of non-relevant sites in the content network and narrowing down my audience. it wasnt great, but yes i actually got conversions from the content network.

[edited by: eelixduppy at 9:50 pm (utc) on June 9, 2009]
[edit reason] removed duplicate [/edit]

[silverbytes]

You can now pay per click on network content and pick your sites, but what I noticed now is:

A) Sites still don't convert
B) Bidding is even higher than in google search

[ogletree]

Content network is not for everyone but if you set it up right you can make some good money with it. Google has some good reports that show you how your doing on each website. Always take out myspace traffic and I have never had any good luck with about.com either.

[MadeWillis]

You will get more impressions and clicks by showing in the top 3, as Google syndicates these positions to a larger group of partners. ASK.com is a perfect example.

Using broad match keywords will also get you more impressions, but watch your query performance reports and add negatives.

[edited by: MadeWillis at 6:59 pm (utc) on June 9, 2009]

[silverbytes]

thank you. I use broad match.
Do you mean i can't target ask.com without picking the whole network instead picking sites myself?

[SkipIntro]

One thing I did was enable the Content Network for an ad group, let it run for a week or so, then run the report that shows which sites referred what traffic/conversions. From there, you can adjust the bids and exclude the sites that don't perform well (or at least make adjustments and watch what happens).

[MadeWillis]

Do you mean i can't target ask.com without picking the whole network instead picking sites myself?

No, you must opt into Google's search partners for your ads to be displayed on their site. Google does not allow you to target specific partner sites. (the partner network is different from the content network) If you choose to run only on Google search you could go to ASK.com and run your ads there. I wouldn't however recommend ASK search. My experience with them is full of click fraud.

[AdWordsAdvisor]

Does just rising bid or daily budget increase clicks?

Just to speak tothis question in a very direct way:

Your maximum bid is directly related to your ad's position (also called 'rank') on the page. Raising your max bid tends towards moving your ad up the page - though bid in not the only factor in an rank: quality score is a key factor as well.

Daily budget is is directly related to how often your ad will show. But, for example, if your keywords are capable of delivering only 500 impressions per day, and you are are already getting 500 impressions with your current budget, then raising the daily budget will not cause you to get more impressions.

AWA