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I'm mainly doing phrase matching on keywords which very much have to do with the niche. Now the main problem is, there really are not many searches for these keywords so I have resorted to the content network however on checking on the sites that the ads have appeared on, I cannot find the keyword on the pages content as a phrase, only ever a broad match and usually only 1 out of 2 words appear on the page!
So can anyone clarify that targeting the Content network VIA Adwords can only be done by broad keyword matching or am I missing something?
Name your ad groups with your theme, and only put a handful of highly relevant keywords or phrases.
You don't need to worry about match type, because, as I said, Google places your ads by theme.
You could also try site placement if there are sites you specifically want to advertise on, but that does tend to be a little more pricey.
Name your ad groups with your theme
I seem to be learning something new every minute today!
Netmeg, Google looks at the name you give your Adgroups?
I've always used names that mean something to me: "Product type - Search Off", "Product Type - Software Tool Used", "Product Type - New", etc.
Time to rethink that strategy? Any guidelines?
For example, if I were selling sports jerseys, I might name my ad groups after sports - Hockey, Football, Baseball, etc. for a better chance at my hockey jersey ad showing up on a Detroit Red Wings blog (go #wings!) rather than a general sports site. The more targeted, the better I convert (hopefully)
If you're doing strict placement campaigns, it probably doesn't matter. But I'm pretty convinced it does matter for garden variety Content campaigns.
I can make notes for myself in AdWords Editor. Give Google as much information as you can for the best targeting possible.