Need a bit of help. With adwords bounce rate

[Dacash]

Ok i started PPC not to long ago, i'm a veteran web guy, i program, server admin and site design.

I made this landing page, that is descent. At first google was giving me high QS mostly 10's on 95% of my keywords and the lowest was a 7.

After 24 hours, it dropped to the highest being a 7 and as low as 4. My site is made so it's relevant to the keywords and so.

What i notice is that my Bounce Rate is %72 :( but my landing page is a 1 way page. Either you go to the sponsor or you go back to google.

So now my cost for CPC is way up, My Ads are showing in high position. So now i don't get clicks, and i pay out 3 to 4 times more now.

Anyways if someone had some of these issues and know of a place to read up or learn on how to fix these, i'd would really appreciate.

[ogletree]

When you first set up an account Google gives you the benefit of the doubt and sets QS to industry average. Having a one page site that only links to another site with an obvious affiliate link is a big red flag. For the most part QS is based on CTR. You want to get your CTR up. You should have a lot of ad groups so that each ad reflects the keywords in that ad group.

[Dacash]

I fail to understand what is googles problem. It's like they don't like us selling stuff to people, but yet it's the purpose of buying advertising.

I'm not gonna advertise that my friend got herpes, but i'm gonna advertise a treatment for it :)