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Google Editorial Process

Approval process for Google Ads

         

suzanne

6:45 pm on Nov 22, 2004 (gmt 0)

10+ Year Member



Does anyone know how to tell when Google has completed their editorial review of submitted ads? I typically receive an e-mail if an ad has been rejected, but nothing when the ad has been accepted. Unlike Overture, where the ads are pending until approved, I know of no way to tell if an ad has been reviewed. Since one of my clients has been having trouble with their site, that could lead to the decline of Google ads, it would be really helpful to know if and when the ads have been reviewed.

Shak

7:12 pm on Nov 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Suzanne

great point but with NO answer from Google

I sure wish they would address it

Shak

AdWordsAdvisor

8:31 pm on Nov 22, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does anyone know how to tell when Google has completed their editorial review of submitted ads?

suzanne, I know that this is probably not the answer that Shak was hoping for, in his post quoted below, but here are two ways to know:

* If you are showing on the content partner network, then, when looking at the date range of 'Today', if you see clicks and impressions, you know the ads have been approved.

* If you have elected to not show on content partner sites, then pick a keyword that has you in an appropriate position to show on a search partner site (such as AOL) and look for your ad there. If you see it, then you know you have been approved. (Admittedly, a low daily budget can make this less than 100% reliable.)

great point but with NO answer from Google

I sure wish they would address it

Point well taken, and I'll forward this feedback to the right folks on Wednesday.

AWA

johannes

8:23 am on Nov 24, 2004 (gmt 0)

10+ Year Member



Point well taken, and I'll forward this feedback to the right folks on Wednesday.

Great!

nick3131

8:29 am on Nov 24, 2004 (gmt 0)

10+ Year Member



Another way to do this is to actually call google's helpline. They will tell you if its under review or not, and you can also ask them to expedite it. But dont do it too often because they'll stop expediting it very fast if you do so.

Robsp

9:22 pm on Nov 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I put in my vote for this one!

It cost a lot of time to "guess" what is going on. A way that I often use in adgroups where we have multiple ads (like 99% of all adgroups) is to look at the percentage the ad was shown.

If you have optimization switched of (also 99% of the cases for us) they should be spaced equally and if this is not the case, the ads is not reviewed/approved yet.

Implemententation tip, just make the ads a different color if they have not been approved (like gray vs green).

johannes

8:03 am on Nov 25, 2004 (gmt 0)

10+ Year Member



I know of no way to tell if an ad has been reviewed.

This should be an easy fix for Google. When a Google reviewer looks at a customer's account, they've got their own login where they can see directly if the ad is reviewed or not. There is probably a label "Checked" or "Unchecked" next to each ad. It should be a matter of putting in one or two extra lines of code so that these labels will show in the customer's login also.

My guess:
Google has some serious work to do on their own review process. Reviewing can take anywhere from 1 day to 2 weeks, sometimes an infinite time. Reviewers frequently review some ads but forget others.

As of now, many advertisers are not aware of the slow review process since there is no easy way to see if an ad is reviewed or not. If Google would make the fix now, they would get large amounts of complaints from customers who's ads are not reviewed. The workload for customer service would increase very much.

BillyS

1:24 pm on Nov 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I really like Adwords and 90% of the time my ads are up right away. I always check the same way...

Look for your advertisement by searching for a keword or phrase you might have included. I ususally wait about 15 minutes after creating the campaign to see if it is up and running. If not, then chance are it is under review.

When that happens, I just check through search until it shows up. I know this is not the best way to do it, but it works.

PPCBidder

9:21 pm on Nov 26, 2004 (gmt 0)



When a Google reviewer looks at a customer's account, they've got their own login where they can see directly if the ad is reviewed or not. Reviewing can take anywhere from 1 day to 2 weeks, sometimes an infinite time. Reviewers frequently review some ads but forget others.

I have often wondered just exactly how google handles review for such a massive amount of ads. I'm totally going to speculate but I think over time maybe certain accounts become trusted? I haven't had a disapproval email in ages (Much because I know the ins and outs of the system - true) and my ads always seem to go up in minutes, but that's a lot of ad copy I've written and I doubt I've been absolutely perfect with the rule set - although I always try to keep everything I've learned in mind.

Google's filters are pretty good now to automatically catch a ton of things, but obviously not all. I really think they spend a lot more time with reviews for newer accounts?

From my perspective my relationship with google is one where I spend a lot of cash and make a ton of changes but we very rarely talk to each other. I remember how frustrated I used to get with so many disapprovals and nitpicking I could almost vomit but now it is just the opposite.

johannes

9:49 pm on Nov 26, 2004 (gmt 0)

10+ Year Member



I really like Adwords and 90% of the time my ads are up right away.

my ads always seem to go up in minutes

Every ad goes up immediately on Google, there is no review to wait for.

But if you want your ad to show at the partner search sites or in the two premium positions, you will have to wait for the review.

Syzygy

11:21 pm on Nov 26, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



...my relationship with google is one where I spend a lot of cash ... but we very rarely talk to each other.

I have to say that I have no problems with the way that adwords functions, but, that is well surmised!

Syzygy