I fixed any possible usability issue and created incredibly targeted landing pages, but nothing has worked. I think my domain is just tagged and I can't fix it.
I have now have a new, clean domain to use, but I'm wondering the best way to use it. Is it better to:
A) Use it in a brand new campaign within my existing AW account (hoping it will benefit from having a long account history, though it hasn't been positive in recent months)?
B) Open an entirely new AW account and start clean there (but with no account history)?
Thanks in advance for any advice you can offer!
Go with a new account and start 'clean'.....BUT
I would strongly recommend asking Google why you were 'slapped'. It's a pretty harsh penalty and I doubt Google would have done it lightly - did you not get any warnings?
Reason why I ask is because you obviously don't want to waste your time if you're just going to get penalised again.
You never know, if you find out that its just a 'misunderstanding', you might be able to get your old account/domain penalisation lifted?
I'll try a new account.
I've tried talking to Google but my entire account team as been dispersed and it has been very hard getting answers. The one person I heard back from said he was surprised and couldn't figure out why we were slapped.
I'm really starting to lose faith in Google. The algorithm seems to be running the show and making it harder and harder for advertisers to work with Google.
Don't lose faith - keep in contact with the person you have been speaking to and I am sure that you will be up and rocking with your new account team shortly.
At times it does appear that the 'algo' can be frustrating but on overall, it still yields good results so its definitely worth the patience.
