(xx other unique queries) - How can I find out what these phrases are?

[The Cricketer]

Having set up a Search Query Report in adwords I've found a collection of searches (phrase match) which have come up as 'xx other unique queries'. This group takes up a fifth of our spend, so I really need to see what's going on here. I need to find out what these phrases are, although I know I can't do it through these Adwords reports.

I assume that the nearest I can get to finding out what these phrases are is to look at my server logs? If so what is the most useful analytics package to be able to break the searches down to those coming from Adwords? Does anyway here do this? I assume so because I can't find any other way that I could find this info out.

Google Analytics certainly isn't showing all paid keywords up.

[patrickSMC]

The best thing I've managed to find for this problem is the detailed keywords report filter for Analytics. I think this link explains it:
<link removed>

Or, if that post isn't complete, you can find some other blog posts by searching for "Analytics Detailed Keyword Report."

[edited by: eWhisper at 12:52 pm (utc) on May 16, 2009]
[edit reason] Please read TOS and don't link to blogs. Thanks. [/edit]

[The Cricketer]

Excellent that will save a lot of grief. I'm just setting the filters up now and then I'll test it. Hopefully it will then work. Thanks hugely for pointing it out Patrick.

[AdWordsAdvisor]

What I hope will be good news may be found in this recent post by engine:

Google AdWords Enhanced Search Query Reports
[webmasterworld.com...]

AWA

[The Cricketer]

Well that's very timely! Definitely a useful addition to the reports. Thanks for pointing it out AWA - hopefully just what I was looking for. Will be interesting to see if it comes up with similar data to that gained from the Analytics filter.

I just wish you gave us the keyword data reports for all ad impressions including those that aren't clicked on. But that would involve a lot of data storage! So I guess that will never happen?

[AdWordsAdvisor]

Thanks for pointing it out AWA...

A pleasure! This has been a requested feature from folks on this forum for so long that I was really surprised to see no comments about it. I still am, actually. :)

[...] I just wish you gave us the keyword data reports for all ad impressions including those that aren't clicked on. But that would involve a lot of data storage! So I guess that will never happen?

So, if an average CTR is 2%, I guess this means a 50x increase in the data tracked. Hmmmmm.

Tell you what, though. I'll include this as a feature request from the WebmasterWorld forum in this week's Advertiser Feedback Report.

That said, no promises implied. :)

AWA

[ogletree]

There is also one that will show you stats for search partners.