Broad Match Expanded?

Or is it always like this?

[whitneyciao]

I always think that broad match means switched order or longer terms contains the orginal words.
For instance,
my keyword is

blue widget

the query trigger my ads seems to be:

widget blue

buy widget blue

where can I find widget in blue

...

However I found today that my ads shown for search query like these:

blue widgee

blu widgte

bloo widget

...

And these quote from AdWords Help:

This is the default option. If your ad group contained the keyword 'tennis shoes,' your ad would be eligible to appear when a user's search query contained either or both words ('tennis' and 'shoes') in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations.

[adwords.google.com...]

Is that true I've taken it for granted for so many days?

And I noticed this didn't happen until most of my ads were shut down due to Landing page load time problem

<snip>

[edited by: buckworks at 5:31 am (utc) on May 16, 2009]
[edit reason] removed URL drop [/edit]

[Rehan]

However I found today that my ads shown for search query like these:

blue widgee

blu widgte

bloo widget

...

Yes, "broad match" is really "expanded broad match" and it has been that way for a loooong time (since around October 2003).

Many of us would love to see the return of standard broad match, but Google has bu$ine$$ rea$on$ for keeping things the way they are...

[whitneyciao]

Rehan, Thanks for reply.

Big adjustment seems to be my way....

[lenin_s]

Hi,

I assume expanded broad match is inviting lot of troubles. Recently when I moved all the keywords to broadmatch, I found that my account is getting lot of clicks with '0 or 1' conversions... Which I assume because of irrelevant keywords... When I pulled up a search query report, I can only see.. "54 other unique queries".. I had been in constant touch with our adwords rep to find out what those unique queries are, but in vain. I know google is enhancing the search query report to show all queries, does anyone have a date on when it is going to be released ?

[whitneyciao]

lenin_s, I thought someone had found ways to show the "other unique queries"

[webmasterworld.com...]

[webmasterworld.com...]

Maybe these 2 threads would get you some help.

[LeMousse]

Hello,

never underestimate the needs of negative keywords :).

[whitneyciao]

LeMousse,

I agree with you, however we've got a work procedure to add negative keywords everyday and that's why we were astonished about the number of the misspelling words..

[AdWordsAdvisor]

...I know google is enhancing the search query report to show all queries, does anyone have a date on when it is going to be released ?

Glad you asked lenin_s. ;)

It was announced on the Inside AdWords blog on May 19th, and posted about by engine in this WebmasterWorld thread:

Google AdWords Enhanced Search Query Reports
[webmasterworld.com...]

AWA