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Using Adwords For Affiliate Sales: Questions!

     
2:34 am on May 11, 2009 (gmt 0)

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The other night I spent an hour trying to find some questions about using Adwords for affiliate programs, with not much luck!

I did hear through the grapevine affiliate programs have to be designated with something like "affil", "Aff", etc. I even see some ads specifying this. However, I've never seen it in print at Adwords. Do any of you know the rule here... or even better, the link that explains this?

Another thing, Adwords says there is to be no bridge page used. This is confusing because several affiliates set up their own page... which essentially links the visitor to the Parent Affiliate Page! To be in-line with their rules, does this mean I could have a "bridge page", as long as it's full of content, is relevant to the clicked on search and serves MORE than just a page that links to the Main Affiliate Page? (which essentially is a page that bridges to the main affiliate page. LOL!)

To me it seems info about affiliate advertising was spread out, not really being in or on one page for easier reading. Any info you can get me about their rules is appreciated. Even if there's an info product out there that explains would be appreciated. Just need a name or link and if that violates the rules here, then maybe tip me which keywords to use and I'll find it myself. LOL!

Also, is it customary or common used practice to just create an Adwords Ad that directly links to the main affiliate program page? Is this allowed? Must be, but it's confusing.

Your help is appreciated. As you can tell, I'm no affiliate guru and the info you can provide would help me greatly!

Thanks,

Webseeker

4:22 am on May 12, 2009 (gmt 0)

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Is this forum completely dead or just no one that may have a clue to my situation?

All other forums I go to, I can at least see how many people viewed a post. I don't see that here. It would be a nice feature to add as a MOD or if it's available, turn it on.

Thanks,

Webseeker

4:57 am on May 12, 2009 (gmt 0)

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I am not really a Affiliate marketeer..but Affiliate links are best added to an existing website. Adword traffic specifically targetted to doorway pages or landing pages with only affiliate gibberish invariable get hit by very low Quality scores and it gets impossible to drive traffic. I think you can link diectly to the merchant but again.. this depends upon the merchant policies and will also get hit by low QS as there is no Unique value for the customer / searcher.

Hence unique/ useful content with affiliate links blended in, will work with adWords. Rest is only temporary and will get knocked off by google sooner than later..

Cheers..

P.S. The only way I could drive adWords traffic towards affilaite links was as described above. However, this is tricky as it is difficult to get conversions unless pre sale copy is very smartly blended in with unique content..

6:52 am on May 12, 2009 (gmt 0)

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Firstly, your adword ads don't need to contain 'aff' or similar if you are an affiliate. This was a requirement quite some time ago, but not anymore, you may find some long-standing affiliate ads that still display 'aff' simply because the ad works and they haven't changed it for a long time.

Secondly, you must have your own website with quality, unique content before you consider taking your visitors to an affiliate sales page. You cannot link directly to the affiliate sales page in your adwords ad.

6:56 am on May 12, 2009 (gmt 0)

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Firstly, your adword ads don't need to contain 'aff' or similar if you are an affiliate. This was a requirement quite some time ago, but not anymore, you may find some long-standing affiliate ads that still display 'aff' simply because the ad works and they haven't changed it for a long time.

Secondly, you must have your own website with quality, unique content before you consider taking your visitors to an affiliate sales page. You cannot link directly to the affiliate sales page in your adwords ad.

7:12 am on May 12, 2009 (gmt 0)

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By the looks of the replies, I'm on the right track.

I am confused though. Ok, I understand it may be a long standing rule that's done/changed now, but I do see ads marked "Aff" or similar still.

flanker23, you said: "You cannot link directly to the affiliate sales page in your adwords ad."

I find that to be another confusing statement because I see frequently that affiliate marketers are linking "directly" to the main affiliate page.

======================
Green_Grass,

While new at this, I find your reply to be inline with my thoughts and believe it's good stuff.

I just watched a video about QS, ie, quality scores, and understand more of it's importance.

========================

Thank you for the replies. I will have to confirm the nature of how I can link to the main affiliate page without breaking any rules.

Webseeker.

3:20 am on May 13, 2009 (gmt 0)

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You don't need "aff" in the ad. That went out I think three years ago. You'll still occasionally see ads using it however.

I haven't done IM for myself or clients in a while so unless Google recently changed their policy (which I doubt in this case), you CAN link direct to the affiliate's page from your ad. Same rules apply: no popups allowed on landing page, only one ad per URL should there be others doing Adwords for that affiliate.

12:43 pm on May 15, 2009 (gmt 0)

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I will say that I've found that your own page/website tends to help filter broad terms (i.e. widget) to specific items (i.e. red widget with neon green trim) so long as you display all the relevant items that people may be searching for. If you're selling multiple items under one larger brand name, it's worth considering.

Also, be sure to take a look at the suggested keywords list and add negative keywords that don't stand a good chance of converting (free is a good starter one). You'll save a lot of money on wasted clicks and get higher conversions/QS that way.

 

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