Made changes to landing page, still poor QS

Followed tips recommended by Google, still no joy

[ms348work]

Hi there,

I have a content based website, that is also an affiliate comparison site. I have been using Adwords for some of the landing pages that are there to compare offers etc as well provide some information to help the user.

Several months ago, most of my keywords got a poor QS after being high for a long time. The large majority of keywords have a QS of 1/10. Only one keyword actively displays adverts now, with a QS of 3/10.

Now, SOME of the pages I admit were not adhering to one or two of their guidelines, namely replicating the look and feel of a merchant's site, and not enough unique content.

So after querying this, I have made many changes to the landing pages I was using. They have unique content, an easy path for the user to investigate offers from a certain merchant, simple navigation.

Now having compared my main landing page with other competitors' landing pages - they have less unique content, more direct affiliate links, basically a straight comparison table. Whereas mine doesn't display this straightaway, it provides some information, and a direct link to page where you can compare offers.

I'm at a loss now. When I email Google, they just say to follow their guidelines. Last time they did say my site was under review when I had stopped all keywords, but after re-activating them, no change.

If anybody can provide any pointers to why my website is generally disliked by Google Adwords, that would be most appreciated. Maybe it's something not quite right in the basic website structure, but can't think what.

My website has the following:

- Good balance of target keywords
- Use of title tag, h1 and h2 etc
- Simple, easy to see text based navigation links at the top for the very main sections. An expansion of this at the bottom of the page.
- Enough unique content, including user guides, reviews etc

Sorry for the long email, and thanks for reading!

Cheers

M

[lenin_s]

Hi MS,

It's just not the landing page that decides the quality score. Having quality of <3 is really bad and requires lot of attention..

Possible suggestions..

1) you have not mentioned whether you used the keywords in the ad text, if not kindly mention that in the ad text, that too in the title of the ad text is a good idea..

2) Next is match type.. Broad Match normally gives CTR and Qs compared to other match types..
Try using Broad Match initially and once you got some sufficient Qs, and then add new match type keywords.

3) Be sure to include no index meta tag to the header of your landing page, just to avoid getting penalized for duplicate content and hence low Qs

4) Try getting the keyword in the landing page URL... something like... www.example.com/ppc/keyword.html.

Try the above steps and you should be having your Qs up in a week

Regards
Lenin

[whitneyciao]

4) Try getting the keyword in the landing page URL... something like... www.example.com/ppc/keyword.html.

I have some questions on this...We are using GA stat. currently, we have to add the utm_content\utm_term thing into our LP url, does this mean we can never have a good url because the long tail postfix?

[lenin_s]

Google generally ignores the UTM tags and they don't even consider it. I am not sure about GA stat and how UTM tags are utilized. Generally if it something like, www.example.com/keyword.php?&utm_content=example/.. Google will take only upto .php and if you have your keyword there, it is proven to increase the Qs

[ekimmerce]

ms348work, it may also be worth reviewing your adwords campaign/adgroup set up.

Smaller, focused adgroups perform better most of the time. Try eliminating or moving poor performing (LOW CTR)keywords to a separate adgroup. Experiment with new creatives against those poor performing keywords.