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How to break up over crowded ad groups?


handsome rob

4:40 pm on May 6, 2009 (gmt 0)

5+ Year Member

Does anyone use a tool for breaking up over crowded ad groups into more tightly targeted ones? Seems like an easy task until you run into an ad group with 300 keywords.

I would think there would have to be a tool out there that pairs search terms by words they have in common... anyone know of any?


4:52 pm on May 6, 2009 (gmt 0)

5+ Year Member

I just use Adwords Editor. Drag and drop.

handsome rob

4:55 pm on May 6, 2009 (gmt 0)

5+ Year Member

I use adwords editor as well to make the changes, but it's not really practical for what I'm talking about. If you're staring at a list of several hundred keywords that differ significantly from each other, you need to first create some order from the chaos before you can start dragging and dropping.


5:41 pm on May 6, 2009 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I use adwords editor as well. What I do is try to find root words and type that into the search box. Then it will narrow it down. One thing you could do would be to copy the list of words and create a simple web page and run it through one of those keyword density tools to help you pick words to type into the adwords editor search box.

Your not going to find a tool that is going to do this for you. Your only going to find tools that help you out. There is just too many decisions a human has to make.


11:44 am on May 8, 2009 (gmt 0)

5+ Year Member

yep, editor's the way forward - use the Keyword Grouper tool


10:44 pm on May 8, 2009 (gmt 0)

5+ Year Member

Like James_WV mentioned, Adwords Editor has a tool that will break them down for you. I've found that it does an ok job, but you'll definitely have to make some changes.


9:39 pm on May 11, 2009 (gmt 0)

5+ Year Member

Thanks for the tip! Wish I had known about this feature in January.


3:26 pm on May 12, 2009 (gmt 0)

5+ Year Member

I'm new at this and just got my first client who has a list of over 300 keywords and I just put them into groups based on the alphabet. He sells home windows so it would go; home window dealer, home window replacement, home window installers, then, replace window, replacement window dealer, replace your windows, then, window dealer, window instillation, window installers, etc.

Ad groups; home, replace, window

I can then write ads based on the keywords and know where they are. I may be missing something but it is working for me.



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