After searching high and low for a way to add keyword match type to reports in analytics, I started searching online. I found an article that confirmed that this option is not available in analytics, but there is a solution. It was suggested that a good way to track match type performance easily is to actually create separate adgroups for each match type. Is this truly a good idea? As it is, my company is running 21 Campaigns with a total of 319 Adgroups, so you may see why I would be weary.