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Google for Advertisers is a place where we've brought together information about the broad range of our marketing solutions -- and where you can explore and discover the combination of tools that best meet your own objectives.
Anyone can build such a how-to presentation to make a case.
The owners of YouTube didn't use video, they simply do competent webmaster work and tell a good story well.
E.g. after reading and clicking for a minute, I get to:
None of the links on that page work, and the one that does (the TV guidelines one) links to "We're sorry, but the information you've requested cannot be found"...
I'm interested to know how to create a TV ad, however that TV page just links to Adwords signup wizzard. How are you supposed to create a TV ad if you already have an account?
Seb7, there is a special section of the AdWords Help Center that covers TV ads - which you'll find starting here:
I think you'll find your question covered there - as well as a ton of other information.
AWA, can you check your link? It is returning an 'information can not be found' page.
Hmmm, too weird. Just tested it in Chrome, IE and FF - and working fine for my in all three.
Is it not working for anyone else?
Let's try this, arieng. Could you try the page below, and if it works for you then follow the 'TV Ads' link in the bread crumb trail at the top?
And, though I know it sounds lame, clearing cache and cookies may also make it work for you.
"Google For Advertisers" Information Site
Note: TV campaigns can't be created within the new AdWords interface.... please contact us to request access to TV Ads.
It really is an information site! I couldn’t do anything new online. Disappointed!
If I'm logged into my Google account, I get the above for your link.
In a different browser where I'm not logged in, it works.
I assume it's either because my account isn't eligible for video ads, or something to do with using the new Adwords interface. Either way it's not very helpful material on the supposed information portal.
Three Simple Steps to Better Bids
(interactive bidding tutorial )
i thought the interactive bidding tutorial was fun - i recommended it to all of my clients, just so they understand things better as we progress along.