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Running A/B Testing on 2 Different Domains

         

frankpipolo

9:27 pm on Apr 23, 2009 (gmt 0)

10+ Year Member



I use Test & Target for my testing platform and I am performing A/B testing using my paid search campaign. Due to some technology issues and "speed to market" I have gotten a cheap hosting company to host one of my domains (www.abc.com).

My official domain, the one that the campaign is set up is www.123.com.

With Google's semi-new "no two domains in a ad group" and given the fact I am running a A/B test which 50% of the time goes to another domain is this a penalty or cause of concern?

Again the ad copy and display url say www.123.com and in fact all traffic first does go to www.123.com but javascript will take it to www.abc.com 50% of time.

thanks,

frank

Seb7

1:01 pm on Apr 25, 2009 (gmt 0)

10+ Year Member



Wonder if Google thought about this scenarios when deciding to change the rules.

Not sure about the Javascript, as I'm sure Google dont likes landing pages being redirected.

I suppose you will now need to use two separate campaigns. But I would double and recheck that each of campaigns settings are identical.

I would be interested to know Google's official voice on this.

Dlocks

10:52 am on Jun 12, 2009 (gmt 0)

10+ Year Member



I also would like to know how to split test two different domains.

Before the new "no two domains in a ad group" policy you could add two ads for two different domains into an adgroup.

At this moment the only solution to do something like this is by making a duplicate of an ad group and use a different domain in the duplicated ad group and then run both ad groups. However, this is not working well.

Am I missing something or is the above indeed the only allowed workaround we have?

[edited by: Dlocks at 10:53 am (utc) on June 12, 2009]