Separate AW accounts for US/UK?

[lerocka]

Hi guys,

Question about having separate accounts for Google AdWords per region. Our previous AW contractor separated our US and European campaigns into two different AW accounts.

This is a bit difficult to manage:

1. I have to do currency conversion every time I try to run reports for both campaigns
2. I have to re-login with different accounts back and forth.

Ok, they may sound like silly reasons – but if someone can give me a few good reasons why I should keep doing that? Are there real benefits to keeping the campaigns separate?

Thanks guys,
Lera

[Seb7]

I know AWA wont like me saying this, but if you've got two accounts thats doing well, leave it alone.