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Google rolling out new UI today



3:02 pm on Apr 21, 2009 (gmt 0)

WebmasterWorld Senior Member ogletree is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I asked my Google rep to turn on the new ui for one of our clients and they told me they were not doing that anymore because they are rolling out the UI live to everybody very soon. I was just in my account and clicked on something and it just switched over. I think they may be rolling out today.


1:30 pm on May 6, 2009 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Quick update: Those accounts are now back in the old interface and do not have links to the new interface at all.


7:56 pm on May 6, 2009 (gmt 0)

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I spend a lot of time using the adwords interface and I really do not like this new UI.

1) It is very slow to load & slow to do anything;

2) Page size is too wide and requires me to scroll left & right despite the fact that I have a reasonably large monitor with 1280 X 1024 res. I dread to try it on the sony Vaio or IPhone that I also use;
3) It is not intuitive and in particular I miss being to easily (AND QUICKLY ) drill down from account, to campaign to adword group.
4) In layout terms, I use Internet Explorer and I found many of the "panels" on the page overlapping or squashing into each other.
5) In overall terms it is trying to do too much.

Please do not fully introduce this until it is very much improved.


4:09 pm on May 7, 2009 (gmt 0)

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At the risk of sounding like a broken record (or a Google shill), I would highly recommend using Google chrome to increase the speed of your browsing and using the application shortcut feature to maximize your screen real estate and general convenience.

Here is documentation about the application shortcut feature:

My favorite feature of the new UI is the tabbed browsing above the graph that allows you to look at all of the ad groups, settings, ads, or keywords at whatever level you're on. I really like being able to edit all of the ads in one campaign without going through each ad group. Or being able to look at all of the keywords in my entire account. The new UI is just so much more powerful and useful, in my opinion.


11:36 am on May 8, 2009 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

What I find ironic is that I have the least luck using Chrome with the new AdWords UI. Until the last Chrome update, you could not select ad group check boxes at the campaign level, save some of the in-line editing, etc.

The newest version of Chrome has fixed many; but not all of the errors.

I've found that FF3 shows the least amount of errors.


11:42 am on May 8, 2009 (gmt 0)

5+ Year Member

eWhisper - I've found exactly the same thing - Chrome has problems displaying the UI, usually it doesn't 'fit on the screen' properly. Problems with Analytics too - I'm on Chrome beta and they must have done something as for the last month flash is not working properly - a grey box appears over the graphs and eventually the tab crashes.

Sorry, digressed a bit there - I'm actually loving the new UI, the only problem is the speed...


1:14 pm on May 8, 2009 (gmt 0)

5+ Year Member

Oh really? I am on the dev channel build and I don't seem to have any problems, if that helps. But I do have problems with analytics using Chrome, so I guess problems with AdWords shouldn't be that surprising. You're right: the irony is striking.


3:10 pm on May 8, 2009 (gmt 0)

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I totally agree with PhilipT - the PAGE is always too wide, and i have to constently use the scroll bar to see the hidden conents on the right hand side. Furthermore, i have to do this on every single page within the system. This probably is the single most frustrating issue for me.

Furthermore, i created a new account for a client several days ago, and they automatically default users into the new UI and i have no way to swtich back to the old UI.

I'm 1600 x 1200 in Firefox...

is Google listening........?


7:31 pm on May 8, 2009 (gmt 0)

10+ Year Member

Overall an unpleasent experience. Slow, horizontal scroll bars. I do not really understand the upside, nor have I seen one communicated. Feels rather unpolished to me (especially for Google), and I have the feeling there is someone with some pull at the corporate office that is pushing for the new interface and there is no one in the meeting standing up and asking... Why?

If I want to use the editor tool, I will use the editor tool. If I want to use the online tool, I go there because it is a different experience - and by being different it allows me to catch mistakes not seen in the editor by either myself or my agency.


9:42 pm on May 8, 2009 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

[...] is Google listening........?

Indeed we are, JRnnow.

Quoting myself from earlier in this thread:

Starting this week, I've decided to include a special section in the Advertiser Feedback Report (which I send out each week) devoted entirely the new Adwords UI.

I'll happily pass along your comments (verbatim) regarding the new UI, whether they are positive, negative or neutral.

Seperately, I've sent links to this and other threads (not to mention threads from other forums) to the teams most involved with the new UI.

I received an email this morning from one such collegue thanking me for sending so much feedback - and also saying that the negative stuff was especially useful.

So, in short, yes, we are listeing. :)



11:27 am on May 9, 2009 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Not sure if I mentioned this one, so just going to mention it again.

If I hover over something that causes a popup (say quality score); you can't click on anything in that popup as the popup goes away before you can move your mouse over it.


1:58 pm on May 9, 2009 (gmt 0)

10+ Year Member

I am still not a fan but it certainly works faster and looks better in Chrome.

The problem of sideways scrolling is simply down to the number of columns of data on the page. I dont need or want to see all of them all the time.

Would it be possible to "hide" some of the columns. This would eliminate the scrolling but leave the functionality for those who want it?



1:08 pm on May 11, 2009 (gmt 0)

5+ Year Member

Philip, to hide columns click on "Filter and Views" and then "Customize Columns."

Keep in mind you can also Zoom Out (Ctrl and -) to zoom in (ctrl and +). If your mouse has a scroll wheel you can also hold down control and scroll backwards or forward. The text becomes quite small but it can be useful in certain situations.


8:43 pm on May 12, 2009 (gmt 0)

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Thanks Patrick,

I have removed a few of the columns and I have even tried the "Zoom Out" but the column width and page width seems still to expand as if the page width was fixed at 120% of screen. I still have to do the right - left scroll thing.

Maybe I'm doing something stupid but for the life of me I cant figure out what it is.

BTW, this is happening both in IE and Chrome.



8:54 pm on May 12, 2009 (gmt 0)

5+ Year Member

You know you can collapse the left sidebar (or navigation panel) by pressing the two little arrows at the top next to the words "All Online Campaigns," right?

I still have the same problem on some campaigns. I think in some cases it's just unavoidable in the new interface.


1:40 pm on May 13, 2009 (gmt 0)

10+ Year Member

This new interface is simply horrible.

Yes, it may have more features than the current (should I say old?), but this doesn't mean anything if I can't find them easily.

I have been using Adwords since 2002 and the improvements of the past were usually invisible. You didn't have to spend so much time to learn the new functions.

Amazon changes so many things on the home page. You don't even notice them. That's improvement. Change the entire interface and tell your customers that they have 30 days to learn how to work with it. This is not improvement.

I believe Google is making a terrible mistake this time.


4:56 pm on May 13, 2009 (gmt 0)

10+ Year Member

It's very slow to scroll through a long list of negative keywords, it would make a lot more sense if the negative keywords were displayed in multiple columns.


3:26 pm on May 14, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

i keep trying the new one every few days, then quickly switch back. i find the old one to be perfectly fine for everything i do, haven't seen any advantages overall to the new one. admittedly, i'm going to passively resist this change personally until it's forced upon me - i'm VERY busy and taking the time to acclimate to a new environment, when the old was works fine, is something my mind finds very hard to accept.

i often grab long lists or keywords (some with keyword bids and keyword urls) and paste them into the edit keywords box, replacing the old ones. so my offline systems, like inventory management, can quickly generate these lists for me and i can enter them in seconds... does the new interface have the very useful "edit keywords" box where i can paste long lists right into adwords?

in the new interface, it looks like i have to select all the keywords first, then click the (no longer grayed out) edit button... but then this warning comes up that says...
You can edit these keywords.
Your changes to keyword text or match type will replace existing keywords. Statistics will reset to zero for the new keywords. Statistics for the old keyword will be moved into the "Deleted keywords" row. Changes to status, bid, or destination Url will not affect stats.

I stop here, wondering why I'm being warned...

And I count at least two extra clicks here, selecting the keywords and the warning dialog box, that i didn't have in the old interface...

I think I'm becoming an old dog... changes getting harder... large changes for no apparent quantum gain also seem like real time wasters to me... all this ajax stuff, where a piece of the page loads without the entire page reloading, also seems to actually be slower than just reloading the page to me... when i get really old, i'm gonna be tough to deal with. call me Grumpy... someday, it'll be Grumpy Grandpa.


4:43 pm on May 14, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Ití no worry to me. Iíll shut Adwords down for a long period of time rather than learn a clunky new interface. If anything the new interface is set up to make Google more profitable not to make it easier for the average rank and file. At one time Adwords was highly profitable for many but now itís just come down to cheap display advertising and keeping your name out there. Most of the search partners are pretty worthless and they seem to be giving them a bye regarding possible click fraud. Google is so full of themselves now people ought to Pause Adwords for any length of time to show Google they arenít in charge of the universe. Its time we returned the power to the advertisers not Google. And indeed the new interface will allow Google to snoop into your affairs even more.

The revolt has begun.


3:20 am on May 15, 2009 (gmt 0)

5+ Year Member

Well it is here to stay so I'm just going to get with the program. In many cases I've found it helpful, but with anything new there is a learning curve. One thing I can't find is Quality Score. Anyone found that yet? If so where?



11:40 am on May 15, 2009 (gmt 0)

10+ Year Member

In overall terms this is definately growing on me as I use it more. Like Rhinofish I keep alternating between the two interfaces and I am gradulay getting more used to using the new UI and I quite like the way it works.

I have noticed that they have put up a useful alert pointing out that it does not work so well with older browsers and I have treated myself to a browser upgrade for IE & Firefox as well as Chrome. It is better with the newer versions of browser but I still think that they need to make it more compatible with older browsers as many people wont automatically upgrade.

I particularly like the fact that I can look at the performance of individual ads / adgroups without having to go down thru the different campaigns to get to them.

Webstercat, the Quality Score is there and is visible at the furthest column to the right when you are looking at the "Keywords" tab. You probabably did not see it because you have to horizontal scroll to get at it !

The horizontal scrolling is still the most annoying feature and it cannot be too difficult to eliminate !

The second most annoying feature for me that the columns that I select to hide (thanks Patrick - click on "Filter and Views" and then "Customize Columns."), these re-appear every time I come back to use it again after being logged out.

I think that the wrinkles are being ironed out pretty quickly but dont get rid of the old UI just yet.


2:05 pm on May 15, 2009 (gmt 0)

5+ Year Member

I don't seem to be able to remove the "Content Auto Max. CPC" column, even though my ads are not running on the content network. Am I missing something, or can you not remove this column?

AWA, perhaps that would be a suggestion you could pass on: Remove that column when ads aren't running on the content network.


8:00 pm on May 15, 2009 (gmt 0)

5+ Year Member

Nevermind. I was only looking at the ad group level, and the content network was on at the campaign level.

Silly me.

doctor gerlis

10:41 am on May 18, 2009 (gmt 0)

5+ Year Member

new UI is always resetting my ad delivery from accelerated to standard (spread evenly over time) no matter how many times I change it. Can AWA please report this?


1:27 pm on May 18, 2009 (gmt 0)

5+ Year Member

Just got the letter that in 30 days it is switching to the new interface whether I like it or not.

So much for making it right before forcing on the users.


4:42 pm on May 18, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

got the same email so i'll be using it more, to get acclimated and provide feedback. my attempts with it earlier have been glances, gonna use it most of the time until the forced switch so i'm efficient when i'm forced to switch.

they'll fix that width thing soon, i hope. it seems to auto-adjust the column widths fine until you customize columns and then it's as wide as a barn.

personally, i think the ads and keywords tabs will confuse newer folks... when you drill down through ad groups to get to either, it gets cemented into your subconscious that the structure works that way... having a tab to view all keywords or all ads seems to invite confusion to me. but i guess the counter argument has merit too - faster access to more bulk data is now there.

anyhow, i think my gripes are mainly unmerited resitance to change. the same data is all there, more features and customization are more easily accessed in the new system. i'll be super fine with the new. but i don't the benefit for my assumed goal of making it easier for more folks. i think you'll need better structural grounding and discipline to work in a more open and flexible environment. perhaps they'll layer in some tools for newer folks as this rolls out - like i think i've heard from ewhisper and netmeg, i think some folks would benefit from more than just starter versus full edition... they could more easily make this platform into one with learning milestones, in my opinion.

anyhow, column manipulation is cool, but they gotta fix the width thing soon!


7:55 pm on May 18, 2009 (gmt 0)

WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

I just played with it and it seems pretty cut and dry. Load time was a litle slower but seeing the additional information I assume is the culprit.
No problem adding multiple keywords. I don't find it hard to use or understand actually it is easier for me in the new beta than the old system.
I myself give it a thumbs up and will chose to stay in the beta rather than return to the old system.


3:25 am on May 19, 2009 (gmt 0)

5+ Year Member

The old interface worked very nicely on my iPhone, but the new interface cannot fully load any pages. What usually happens is that the Safari browser freezes and I have to completely restart my phone to be able to do anything.

This is a critical showstopper for me, because I often access AdWords while I'm away from my desk.

Even if the pages did load on the iPhone, it would be a terribly slow experience. That's not a showstopper per se, but it's still a major nuisance.

[edited by: Rehan at 3:26 am (utc) on May 19, 2009]


5:10 pm on May 19, 2009 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Just a quick heads-up that I have been passing this feedback about the new UI along to the right folks for several weeks now - and I do know that it is getting read.

I'll continue to do this, weekly, in the Advertiser Feedback Report that I send each Thursday evening. So please know the right people are hearing it.




10:14 am on Jun 2, 2009 (gmt 0)

10+ Year Member

Two more possible improvements.

I'm at campaign level, looking through my ad groups.
I choose one I want to examine, go to the ad group level. Look at the ads.
Now I want to go back one level to look at the ad groups again. I can't. When I go up it stays in the "Ads" tab and shows all the ads in the whole campaign. I have to click again to see all the ad groups. Might seem like nothing, but with the slow loading the seconds add up.

2. Please please get it working on iPhones!


8:31 pm on Jun 3, 2009 (gmt 0)

5+ Year Member

Google, PLEASE stop truncating the left "fly-out" navigation bar to 200 ad groups. My main campaign has way more than 200 ad groups and your truncating functionality effectively makes the left nav bar COMPLETELY USELESS to me.

...And while I'm sharing, Please add the "<Prev ## of ## ad groups Next>" links into the new UI. I use those all the time in the "old" UI and since you're truncating the left nav bar to 200 ad groups, having a Prev/Next" link at the top right of the page to navigate to the next ad group in the list would be very helpful.

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