So, after reading an article I have a question. It is stated that PPI is more important than CTR or even conversions, this is understandable, but how to track it?. I checked out the calculator linked to in the article, but theres a problem, our company sales vary greatly. A single sale could be anywhere from $10-$200,000. Should I just average out? Ask to take a look at sales figures and POs to get a better idea? The problem even with that is that the larger orders are mainly from return customers placing orders via phone or email, not the site and therefore their business is not linked to our ads, at least not anymore, obviously they might have seen it at one point, but we also have large order customers that contact us through verbal referral rather than seeing our advertisements. Should we just go ahead and count in the orders as being from a particular ad? ie whatever ad the product is relevant to, or if we somehow know which ad brought their business in the first place, that one?
[edited by: buckworks at 12:24 am (utc) on April 24, 2009]
[edit reason] tidying up [/edit]
