I am new to the forum and to adwords. I have recently been appointed by my company to help with marketing. One question my current supervisor has brought up is the number of keywords to be used. Google states that you should use no more than 20, but we wonder if this may just be a ploy to get us to use less space. Does having more keywords really lessen the effectiveness? Or, should you use as many and whatever keywords are relevant?
Personally, whats important is that you try and keep your CTR (click through rate) high, so ignore the numbers, only enter all the keyphrases which are relevant and none of which are not relevant, as having any non-relevant words will go against you.
I currently have adgroups from 6 to 300 keyphrases, they both perform well. I used to have more than this, but things have improved for me since the day I cleared out some rubbish keyphrases.
In my opinion 10 carefully chose and well targeted keywords are worth more to an advertiser than 1,000 poorly targeted keywords, used just because it was possible to do so.
By the way, the recommendation for a maximum of 20 keywords is primarily made (in my experience) for campaigns that are targeted to the content network.
Ads get targeted to the content network based on the 'theme' represented by all keywords in an ad group, taken together as a group. 20 highly focused keywords turns out to be a good number to shoot for, in an effort to describe a single theme.
My $0.02, at any rate.
AWA
I meant to say that first thing - then totally failed to do so. ;)
AWA
