DayParting in Adwords

Question about Targeting E Asia from the US

[chewy]

I'm setting up a small portion of one of my accounts to target Eastern Asia (Japan & Hongkong).

Geotargeting is a great start to that. I want to add to that dayparting as I want to target the business customer and avoid students doing homework at night.

I figure the simple version of this is to assume that since Asia is 12 hours ahead of us, I go to the scheduling section of AdWords and choose 9 PM to 9 AM.

Of course, AdWords tells me that my campaign ends before it starts so it does not allow that.

I'm on the east coast and am guessing their timezone is ~12 hours ahead of us.

Does geotargeting auto adjust for time in the targeted timezone?

[Seb7]

I may be wrong, but I've always assumed that the time zone given at the bottom of the Ad Scheduling page is the timezone which the times are in.

[chewy]

I am GMT-05:00.

That is aka Eastern Time (East coast America, eg Boston time).

When I look at my Asia Campaign Ad Scheduling screen, it shows GMT-05:00 which is not what time it is there - and presumably not the timezone in which the times (in Asia) are in.

[ogletree]

When you do your times just do it more than once. Add the first part then hit edit and you can add more time to split it up right.

[chewy]

yep - through trial and error I got it figure out. Thanks.