Spend more at the begining?

[redwolfhit]

Is usually needed to spend more at the begining of a new ad campaign? Since we want to get high CTR and historial account performance that we can have high quality score.
Is that true?

[Seb7]

I’ve also heard the same thing.

They say you should always try and maximise your CTR on a new campaign. And to do this by starting with higher bids, using position preference, targeting a very small number countries and specify only daytime hours.

This is often termed the 'big' secret.

It sort of make sense, and I do use these ideas to get a better CTR and ROI, but I personally haven’t tried spending large amounts at the beginning of a campaign, as I cant afford it.

[RhinoFish]

let's call this a theory, not a secret or a fact.

i don't adhere to it as a theory. the algorithm is fairly responsive to changes, meaning you don't get an extreme amount of credit for historical performance - so you spend yourself into a hole to get hogh positions, then lower them and you're back to where you should have started.

focus on quality and relevance. there are no secrets to beating the system.

[simonuk]

The most useful thing about starting off high is you will know the CTR for the words and you can then benchmark those results against lower positions. Is it worth spening an extra .50$ a click for top slot? If you have the CTR you'll know.

I have words that perform better top left and others that perform better top right. These are only marginal increases but increases none the less.

[AdWordsAdvisor]

I tend to think that RhinoFish has pin-pointed the key elements: Quality and relevance.

Put another way, if I had to bet on one of the follwoing, I would bet on the second one without hesitation:

1) A haphazard and minimally targeted ad group with poorly written ads that link to a lame landing page - but with very high Max CPCs set for all the keywords.

2) A carefully targeted ad group with a crisp, informative, professional and well written ads (about exactly the same thing as the well-targeted and nicely grouped keywords) which links to an excellent landing page that provides a great user experience - but with moderate to low Max CPC set for all the keywords.

AWA

[redwolfhit]

I agree with the point that Quality and relevance is always the first consideration.And here is I want to know: Assume we have done enough with quality and relevance, can we get better result if we invest more at the beginning? Have somebody got a success experience with this strategy?

[Seb7]

yep, sorry, incase I was unclear, I like to also add what I said previous is from stuff I've read, not necessary fact. I personally havent seen any proof this works.

Keywords, ad and landing page is always your best bet.

[edited by: Seb7 at 4:42 pm (utc) on April 2, 2009]