How much do you bid for a click ?

[Digmen1]

Hi guys, I am new to Adwords.

It is saying that my bids are too low, and that I need to be $1.20 to $1.50 per click.

Our product is low value so we cannot justify this figure.

What sort of rates do you bid for ?

Kind regards
Digby

[Seb7]

It might be to do with relevancy. If you keywords match closely with your ad and also match closely with the landing page where the ad leads to, then Google will give you visitors at a lower bid rate.

Your bids should be set at rate which is profitable to you.

eg.
If you have a product which makes you $20 profit, which sells to 0.5% of people visiting your page then you must bid below $0.10 to make a profit. ($20 * 0.5% = $0.10)

[netmeg]

Also consider separate bids for match types. I typically bid highest for exact match, lowest for broad match, and somewhere in between for phrase match.