Adwords moan

moaner

[Seb7]

My most relevant keyphrase has gone from 10/10, 7/10, 5/10 and now 'poor' 4/10, the keywords, the ad the landing page has remained unchanged throughout this - over four months. The keyphrase pretty much describes the website and is everywhere including the title and URL - it IS highly relevant.

Maybe 'My change History' might show something (never used this feature), as I did change some of the advertising countries.

If AWA is here, like to ask if does counties effect your quality score, and why?

[Seb7]

Spent the last two hours trying to figure out whats happened. stats show that within 24hrs last week, without changing anything, I lost 80% ad impressions (have them running at max budget), clicks, costs and converstions halved, CTR doubled, ROI didnt change.

I suspect this maybe a direct result of my top keyphrase doing a nose dive in quaility score. But the ads and the landing page hasnt changed. The keyphrase maches the ad, the landing page, its even in the title and URL, and couldnt describe the website better - yet in Googles eyes its gone from 10/10 to a 'poor' 4/10.

I'm wondering, could it because this keyphrase is competing with the same URL in the natural SERPs?

Also, just after this, might be relevant, adwords data no longer showing in analyics, instead click throughs now show up as direct traffic.

Anyone know what these symphoms mean?

[ed - lots of spelling mistakes, late night figuring this out]

[edited by: Seb7 at 12:52 am (utc) on Mar. 30, 2009]