I uploaded the ads yesterday and immediately received a Quality Score of 7~8. Obviously this will increase our cost per click. I'm not sure what we need to change to get us to a 10.
Ideas:
- simplify ad copy and echo that copy on the landing page
- grab text from the pdf sample and put that on the landing page
- get specific copy from product that reflects the ad copy and put that on the landing page
Any other ideas or comments would be appreciated.
7-8 is not a bad place to be. To get a 10 you need to have a better CTR. Try to put your best CTR terms together. Some terms will never get a 10 because they are just too general. The more ad groups you have the better. When you are looking at your ad groups make sure you have it so that it only shows the CTR for google searches only. Search network and content don't affect QS. Try to get your terms that have a 2% or better CTR separated from terms that don't get that high.
Sometimes you don't want a high CTR because of the generality of the term. General terms get a lot of people that are searching for information and not to buy or the term means different things to different people.
Write an add using all the keywords in that ad group in it. Don't forget that dynamic text does not count for that rule. If you can't fit all the keywords in your ad then make a new ad group. It does not have to be the exact words like if you have a bunch of keywords in that ad group that part of the same word you just need to use that word once. The more targeted ad groups you have the better.
>> based on historical performance from other advertisers
The historical performance of search volume, keyword, match type, bid, landing page, CTR, geography of other advertisers? So I could in fact see my QS plummet after I go live even if I change nothing and avoid the negative impacts of any future algorithm updates?
>> Try to put your best CTR terms together
I've got a couple of adgroups with some keywords with 7 and some keywords with 8. Do you think it is worth breaking them out into their own adgroups immediately?
>> Write an ad using all the keywords in that ad group in it...The more targeted ad groups you have the better.
I'd be happy enough to have one keyword per adgroup but I'm worried about the long term - I'll hit the campaign/ adgroup limit pretty quickly if I did this? Looking at my adgroups I can see that they generally don't include all of the keywords in the adgroup. I'll have a good hard look at this.
>> Search network and content
I'm staying away from these until I have some confidence that I know what I'm doing.
Thanks again for your great help ogletree. It makes a huge difference to have the voice of experience beside you when you are starting out. Literally golden advice. Cheers
There is no reason to have one keyword per campaign. It is based on ad groups anyhow. You can just have a bunch of ad groups. I'm not saying you do one kw per ad group. No ad group should be that small. You should be able to come up with a text ad that represents your group of keywords. The real problem is when people stick a ton of keywords in one ad group.
Like if you have the terms. The big thing is to get that CTR up and keep general terms away from specific terms.
an average of 7-8 with a healthy smattering of 9's and 10's in there is no disaster, but working to improve it futher does makes sense to me.
