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I am a web newbie with two small websites.
To drive traffic to one of them I went on Facebook a month ago. I tired to get on to Google Adwords but there was a problem with my account.
I have now managed to get Adwords going.
I set low budgets on both as we need to test the water to see if web advertising works.
I have been getting 13,000 impressions a day and 6 clicks everyday with Facebook - budget $30 a month.
But with Google we have only had 3,000 views in 3 days and 2 clicks on a budget of $50 a month.
So Facebook is looking much better for us !
I am working on my Adwords campaign, trying to improve the result, but I am finding that Adwords Standard edition is very complicated .
At one stage with Google I had no limits and got one click at $1.10 ! There is no way we are going to pay that much for a click (let alone a sale) so I dropped my maximum.
What do you think ? Facebook anyone ?
[edited by: Digmen1 at 5:29 pm (utc) on Mar. 18, 2009]
I personally think that any advertiser would be wise to explore their alternatives beyond AdWords - of which there are quite a number out there - track their results, and then stick with the ones with which they are making a solid profit.
I do want to add, though, that just getting clicks is not the end goal for most advertisers. Typically it is getting qualified customer who click, and then 'convert' in whatever way it is you wish them to do so - unless your goal is simply to get people to see your site, and you are not concerned with what they do once they are there.
If you do hope for the folks who land on your site to perform a particular action, be sure to read up on the subject of ROI (Return on Investment) and the various tools out there (some free, some paid) that will allow you to track this.
The better metric is which one got you a sale.
netmeg is also right on the money with her post just above yours, Digmen1
Bottom line, clicks don't really matter for much in and of themselves, which is a good argument for advertising as effectively as you possibly can - regardless of where (and in how many places) you choose to do it. :)