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"Do not promote copyrighted content without permission."
the ad in question promotes membership to a download based site, the same site promoted in 300 other ads for the last 5 years. There is nothing at all special about this ad that makes it stand out from every other ad. I can only assume someone's hit the wrong button. :)
If it's some kind of term that you use often or plan to use often, you can ask them to somehow flag your account to pre-approve the term. I have a client who isn't related to gambling at all but does use a lot of terms that are also used in gambling, and I had to go through and get them all approved one by one, but a rep told me they could approve the account for these terms and now it almost never kicks anything back when I use 'em.
Actually, I can't see how to resubmit with having to edit. Is it possible? I don't want to have to alter the ad as I'm happy with how it is.
[...] If you don't have the link to request a reconsideration, then I'd probably try to engage support in a chat session. [...]
I hope this page from the AdWords Help Center will be of use:
Can I request an exception to a policy?
Excerpting the first paragraph from that page, which on the page itself is then followed by specific instructions:
If your ad is flagged for a policy violation that you donít think is applicable to your ad or product, you can submit a policy exception request. You can do this either while modifying your ad text (for text-based ads, such as text ads and mobile text ads) and keywords, or after an ad has been disapproved. [...]
I got in touch with support recently, so I hope they'll help to clear it up.
BTW, I ran into the copyright/trademark problem one time when I was setting up some ads for a client because they didn't want to wait for a long SEO process to bring them up in the SERPs.
The clients lawyers didn't like the wording in the google permission form. It apparently grants G way too much.
Thanks AWA, but when I resubmit the ad, it goes through to the listing of my ad creatives and I still have the pink box at the top telling me I have one disapproved ad. I don't get the chance either pre- or post-edit to "Request exception" as the help page details.
I believe that's got to be something in your browser settings that prevents the "Request exception".
On my old PC I never got the opportunity to request an exception either. I just tested a clearly trademarked term using the Adwords interface on my new PC and saw the "Request exception" setting for the first time.